SEOUL COMMERCIAL AREA

명지대학교 골목상권

서대문구홍은2동· Area 176,999 m² · Area code 3110507 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩132M▼ -47.9% YoY
Stores7▼ -12.5% YoY
Sales per store₩18.9M▼ -40.5% YoY

Reading this area Estimated sales fell 47.9% from a year earlier and stores fell 12.5%. Sales per store are down 40.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -7.9%
Stores▼ -12.5%
Sales per store▲ +5.3%
Market size
Estimated sales (quarter)
₩132M
vs 2024Q4
-47.9%
Estimated transactions
4,925
Per-store economics
Estimated sales per store
₩18.9M
vs a year ago
-40.5%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩132M – ₩253.4M
20212022202320242025
₩143.3M₩132M
Stores6 – 9
20212022202320242025
87
Sales per store₩17.9M – ₩31.7M
20212022202320242025
₩17.9M₩18.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -47.9%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-12.5%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (14%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩198M₩132M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩28.3M₩18.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1435%
  • 14–1721%
  • 17–2141%
  • 21–242%
Age
  • 10s4%
  • 20s24%
  • 30s18%
  • 40s23%
  • 50s24%
  • 60+7%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon13%
  • Tue14%
  • Wed18%
  • Thu16%
  • Fri11%
  • Sat15%
  • Sun13%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩132M-47.9%7-12.5%₩18.9M-40.5%010%Shrinking
2025Q3₩174.4M+5.5%8+14.3%₩21.8M-7.6%000%Competition inflow
2025Q2₩215.2M-2.7%8+14.3%₩26.9M-14.9%000%Possible crowding
2025Q1₩176.2M-11.0%8+14.3%₩22M-22.1%000%Possible crowding
2024Q4₩253.4M+23.9%80.0%₩31.7M+23.9%100%Growing
2024Q3₩165.2M-7.8%7-22.2%₩23.6M+18.5%000%Shrinking
2024Q2₩221.1M+8.8%7-12.5%₩31.6M+24.3%000%Mixed
2024Q1₩198M+12.8%7-22.2%₩28.3M+45.1%010%Mixed
2023Q4₩204.6M+2.4%8-11.1%₩25.6M+15.2%010%Possible recovery
2023Q3₩179.2M+3.1%9+28.6%₩19.9M-19.8%100%Competition inflow
2023Q2₩203.2M-4.5%8+14.3%₩25.4M-16.4%010%Possible crowding
2023Q1₩175.4M+24.2%9+50.0%₩19.5M-17.2%000%Competition inflow
2022Q4₩199.8M+25.6%9+50.0%₩22.2M-16.2%200%Competition inflow
2022Q3₩173.9M+1.5%7+16.7%₩24.8M-13.0%000%Possible crowding
2022Q2₩212.8M+19.1%7+16.7%₩30.4M+2.1%100%Mixed
2022Q1₩141.3M-1.4%6-25.0%₩23.5M+31.4%000%Possible recovery
2021Q4₩159M6₩26.5M000%
2021Q3₩171.4M6₩28.6M000%
2021Q2₩178.7M6₩29.8M020%
2021Q1₩143.3M8₩17.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.