SEOUL COMMERCIAL AREA

명지대학교 Neighbourhood area

Seodaemun-gu (서대문구) 홍은2동· Area 176,999 m² · Area code 3110507 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

세탁소 2025 Q4 · Seoul data

Estimated sales (quarter)₩34.6M▲ +7.5% YoY
Stores5▲ +25.0% YoY
Sales per store₩6.9M▼ -14.0% YoY

Reading this area Estimated sales rose 7.5% from a year earlier, but stores rose 25.0%. The market grew, yet stores grew faster, so sales per store fell 14.0%. (vs a year earlier: Sales↑ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +52.9%
Stores±0.0%
Sales per store▲ +52.9%
Market size
Estimated sales (quarter)
₩34.6M
vs 2024Q4
+7.5%
Estimated transactions
1,838
Per-store economics
Estimated sales per store
₩6.9M
vs a year ago
-14.0%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩12M – ₩41.3M
20212022202320242025
₩22.6M₩34.6M
Stores4 – 5
20212022202320242025
55
Sales per store₩2.4M – ₩10.3M
20212022202320242025
₩4.5M₩6.9M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share20% – 25%
20212022202320242025
20%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +7.5%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
20% (1/5)
Movement
Openings (rate)
1 (17%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩29.5M₩34.6M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩7.4M₩6.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1121%
  • 11–1423%
  • 14–1731%
  • 17–2125%
  • 21–240%
Age
  • 10s1%
  • 20s10%
  • 30s16%
  • 40s24%
  • 50s31%
  • 60+18%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon16%
  • Tue14%
  • Wed24%
  • Thu9%
  • Fri14%
  • Sat22%
  • Sun0%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩34.6M+7.5%5+25.0%₩6.9M-14.0%1020%Sales↑ · Stores↑ · Per store↓
2025Q3₩18.2M+27.4%40.0%₩4.6M+27.4%0025%Sales↑ · Stores→ · Per store↑
2025Q2₩41.3M+43.3%40.0%₩10.3M+43.3%0025%Sales↑ · Stores→ · Per store↑
2025Q1₩31.4M+6.3%40.0%₩7.8M+6.3%0025%Sales↑ · Stores→ · Per store↑
2024Q4₩32.2M+30.7%40.0%₩8M+30.7%0025%Sales↑ · Stores→ · Per store↑
2024Q3₩14.3M-18.9%4-20.0%₩3.6M+1.3%0025%Sales↓ · Stores↓ · Per store→
2024Q2₩28.8M-21.0%4-20.0%₩7.2M-1.3%1125%Sales↓ · Stores↓ · Per store→
2024Q1₩29.5M-9.7%4-20.0%₩7.4M+12.9%0025%Sales↓ · Stores↓ · Per store↑
2023Q4₩24.6M-11.7%4-20.0%₩6.2M+10.3%0125%Sales↓ · Stores↓ · Per store↑
2023Q3₩17.6M+27.4%50.0%₩3.5M+27.4%0020%Sales↑ · Stores→ · Per store↑
2023Q2₩36.5M+11.0%50.0%₩7.3M+11.0%0020%Sales↑ · Stores→ · Per store↑
2023Q1₩32.7M+25.6%50.0%₩6.5M+25.6%0020%Sales↑ · Stores→ · Per store↑
2022Q4₩27.9M+34.1%50.0%₩5.6M+34.1%0020%Sales↑ · Stores→ · Per store↑
2022Q3₩13.8M+15.5%50.0%₩2.8M+15.5%0020%Sales↑ · Stores→ · Per store↑
2022Q2₩32.8M+35.7%50.0%₩6.6M+35.7%0020%Sales↑ · Stores→ · Per store↑
2022Q1₩26M+15.1%50.0%₩5.2M+15.1%0020%Sales↑ · Stores→ · Per store↑
2021Q4₩20.8M5₩4.2M0020%
2021Q3₩12M5₩2.4M0020%
2021Q2₩24.2M5₩4.8M0020%
2021Q1₩22.6M5₩4.5M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.