SEOUL COMMERCIAL AREA

명지대학교 골목상권

서대문구홍은2동· Area 176,999 m² · Area code 3110507 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

철물점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores4▼ -20.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2022 Q4
Estimated sales▼ -78.2%
Stores▼ -14.3%
Sales per store▼ -74.5%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.7M – ₩37.3M
20212022202320242025
₩11.2M
Stores4 – 7
20212022202320242025
74
Sales per store₩283K – ₩5.3M
20212022202320242025
₩1.6M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1144%
  • 11–1414%
  • 14–1726%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s14%
  • 30s0%
  • 40s60%
  • 50s26%
  • 60+0%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon40%
  • Tue44%
  • Wed0%
  • Thu0%
  • Fri0%
  • Sat16%
  • Sun0%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2022 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q44-20.0%000%
2025Q34-20.0%000%
2025Q24-20.0%010%
2025Q150.0%000%
2024Q450.0%000%
2024Q350.0%000%
2024Q250.0%000%
2024Q15-16.7%000%
2023Q45-16.7%000%
2023Q35-16.7%000%
2023Q25-16.7%010%
2023Q160.0%000%
2022Q4₩2.4M-93.4%6-14.3%₩407K-92.3%000%Shrinking
2022Q3₩1.7M-86.3%6-14.3%₩283K-84.0%000%Shrinking
2022Q2₩9.1M-56.4%6-14.3%₩1.5M-49.2%000%Shrinking
2022Q1₩10.7M-4.4%6-14.3%₩1.8M+11.5%010%Shrinking
2021Q4₩37.3M7₩5.3M000%
2021Q3₩12.4M7₩1.8M000%
2021Q2₩20.8M7₩3M000%
2021Q1₩11.2M7₩1.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2022-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.