SEOUL COMMERCIAL AREA

명지대학교 Neighbourhood area

Seodaemun-gu (서대문구) 홍은2동· Area 176,999 m² · Area code 3110507 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩10M▼ -70.5% YoY
Stores3±0.0% YoY
Sales per store₩3.3M▼ -70.5% YoY

Reading this area Against a year earlier, estimated sales -70.5%, stores 0.0% and sales per store -70.5% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -82.6%
Stores±0.0%
Sales per store▼ -82.6%
Market size
Estimated sales (quarter)
₩10M
vs 2024Q4
-70.5%
Estimated transactions
99
Per-store economics
Estimated sales per store
₩3.3M
vs a year ago
-70.5%
Per transaction
₩101K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2.5M – ₩119.1M
20212022202320242025
₩57.6M₩10M
Stores3 – 3
20212022202320242025
33
Sales per store₩833K – ₩39.7M
20212022202320242025
₩19.2M₩3.3M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -70.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩39.6M₩10M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩13.2M₩3.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–145%
  • 14–171%
  • 17–2193%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s1%
  • 40s3%
  • 50s11%
  • 60+84%
Weekday / weekend
  • Weekday10%
  • Weekend90%
Day of week
  • Mon1%
  • Tue1%
  • Wed3%
  • Thu1%
  • Fri5%
  • Sat8%
  • Sun82%
Gender
  • Male5%
  • Female95%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩10M-70.5%30.0%₩3.3M-70.5%000%Sales↓ · Stores→ · Per store↓
2025Q3₩20.3M-27.9%30.0%₩6.8M-27.9%000%Sales↓ · Stores→ · Per store↓
2025Q2₩12M-85.7%30.0%₩4M-85.7%000%Sales↓ · Stores→ · Per store↓
2025Q1₩22.4M-43.3%30.0%₩7.5M-43.3%000%Sales↓ · Stores→ · Per store↓
2024Q4₩34M-19.8%30.0%₩11.3M-19.8%000%Sales↓ · Stores→ · Per store↓
2024Q3₩28.1M+17.9%30.0%₩9.4M+17.9%000%Sales↑ · Stores→ · Per store↑
2024Q2₩83.7M-14.1%30.0%₩27.9M-14.1%000%Sales↓ · Stores→ · Per store↓
2024Q1₩39.6M-66.8%30.0%₩13.2M-66.8%000%Sales↓ · Stores→ · Per store↓
2023Q4₩42.4M+70.2%30.0%₩14.1M+70.2%000%Sales↑ · Stores→ · Per store↑
2023Q3₩23.9M-11.2%30.0%₩8M-11.2%000%Sales↓ · Stores→ · Per store↓
2023Q2₩97.5M+3800.8%30.0%₩32.5M+3800.8%000%Sales↑ · Stores→ · Per store↑
2023Q1₩119.1M+2885.0%30.0%₩39.7M+2885.0%000%Sales↑ · Stores→ · Per store↑
2022Q4₩24.9M-16.1%30.0%₩8.3M-16.1%000%Sales↓ · Stores→ · Per store↓
2022Q3₩26.9M+30.2%30.0%₩9M+30.2%000%Sales↑ · Stores→ · Per store↑
2022Q2₩2.5M-37.3%30.0%₩833K-37.3%000%Sales↓ · Stores→ · Per store↓
2022Q1₩4M-93.1%30.0%₩1.3M-93.1%000%Sales↓ · Stores→ · Per store↓
2021Q4₩29.7M3₩9.9M000%
2021Q3₩20.6M3₩6.9M000%
2021Q2₩4M3₩1.3M000%
2021Q1₩57.6M3₩19.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.