SEOUL COMMERCIAL AREA

명지대학교 골목상권

서대문구홍은2동· Area 176,999 m² · Area code 3110507 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩405M▼ -11.9% YoY
Stores20▲ +11.1% YoY
Sales per store₩20.3M▼ -20.7% YoY

Reading this area Stores rose 11.1% from a year earlier while estimated sales stayed about the same (-11.9%), so sales per store fell 20.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +24.0%
Stores▲ +33.3%
Sales per store▼ -7.0%
Market size
Estimated sales (quarter)
₩405M
vs 2024Q4
-11.9%
Estimated transactions
1,644
Per-store economics
Estimated sales per store
₩20.3M
vs a year ago
-20.7%
Per transaction
₩246K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩288.7M – ₩523M
20212022202320242025
₩326.7M₩405M
Stores15 – 20
20212022202320242025
1520
Sales per store₩14.8M – ₩34.9M
20212022202320242025
₩21.8M₩20.3M
Openings0 – 3
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.9%, stores YoY +11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
+11.1%
Franchise share
0% (0/20)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩288.7M₩405M
Stores 2024 Q1 → 2025 Q4
1820
Sales per store 2024 Q1 → 2025 Q4
₩16M₩20.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–118%
  • 11–146%
  • 14–1735%
  • 17–2143%
  • 21–245%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s80%
  • 50s17%
  • 60+2%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon14%
  • Tue21%
  • Wed21%
  • Thu19%
  • Fri13%
  • Sat11%
  • Sun3%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩405M-11.9%20+11.1%₩20.3M-20.7%000%Possible crowding
2025Q3₩296.1M-14.4%20+5.3%₩14.8M-18.7%100%Possible crowding
2025Q2₩359.8M+23.8%190.0%₩18.9M+23.8%000%Growing
2025Q1₩400.1M+38.6%19+5.6%₩21.1M+31.3%100%Growing
2024Q4₩459.8M+22.1%18+20.0%₩25.5M+1.7%010%Mixed
2024Q3₩345.9M-11.0%19+18.8%₩18.2M-25.1%000%Possible crowding
2024Q2₩290.6M-31.0%19+18.8%₩15.3M-41.9%210%Possible crowding
2024Q1₩288.7M-27.1%18+20.0%₩16M-39.3%300%Possible crowding
2023Q4₩376.7M-28.0%150.0%₩25.1M-28.0%010%Mixed
2023Q3₩388.7M+9.3%160.0%₩24.3M+9.3%000%Growing
2023Q2₩421.1M+10.1%160.0%₩26.3M+10.1%100%Growing
2023Q1₩396.2M+11.4%15-6.3%₩26.4M+18.9%000%Mixed
2022Q4₩523M+78.7%15-6.3%₩34.9M+90.6%010%Mixed
2022Q3₩355.6M-3.2%160.0%₩22.2M-3.2%000%Mixed
2022Q2₩382.4M+16.7%16-5.9%₩23.9M+24.0%000%Mixed
2022Q1₩355.5M+8.8%16+6.7%₩22.2M+2.0%000%Mixed
2021Q4₩292.7M16₩18.3M110%
2021Q3₩367.2M16₩22.9M010%
2021Q2₩327.6M17₩19.3M310%
2021Q1₩326.7M15₩21.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.