SEOUL COMMERCIAL AREA

명지대학교 골목상권

서대문구홍은2동· Area 176,999 m² · Area code 3110507 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩32.3M▲ +31.6% YoY
Stores6▲ +20.0% YoY
Sales per store₩5.4M▲ +9.6% YoY

Reading this area Estimated sales rose 31.6% from a year earlier while stores were up 20.0%, so sales per store also rose 9.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +74.2%
Stores▲ +50.0%
Sales per store▲ +16.2%
Market size
Estimated sales (quarter)
₩32.3M
vs 2024Q4
+31.6%
Estimated transactions
1,470
Per-store economics
Estimated sales per store
₩5.4M
vs a year ago
+9.6%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8.8M – ₩41M
20212022202320242025
₩18.5M₩32.3M
Stores4 – 6
20212022202320242025
46
Sales per store₩2.2M – ₩9M
20212022202320242025
₩4.6M₩5.4M
Openings0 – 1
20212022202320242025
01
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +31.6%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
1 (17%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩32.3M₩32.3M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩6.5M₩5.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–1121%
  • 11–1415%
  • 14–1727%
  • 17–2127%
  • 21–247%
Age
  • 10s3%
  • 20s28%
  • 30s20%
  • 40s27%
  • 50s18%
  • 60+5%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon14%
  • Tue13%
  • Wed15%
  • Thu11%
  • Fri19%
  • Sat17%
  • Sun12%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩32.3M+31.6%6+20.0%₩5.4M+9.6%100%Growing
2025Q3₩18M+64.0%50.0%₩3.6M+64.0%000%Growing
2025Q2₩41M+15.2%50.0%₩8.2M+15.2%000%Growing
2025Q1₩37.3M+15.4%50.0%₩7.5M+15.4%000%Growing
2024Q4₩24.6M+0.1%5+25.0%₩4.9M-19.9%000%Possible crowding
2024Q3₩11M-32.8%5+25.0%₩2.2M-46.2%000%Possible crowding
2024Q2₩35.6M-1.1%5+25.0%₩7.1M-20.9%000%Possible crowding
2024Q1₩32.3M-9.2%5+25.0%₩6.5M-27.4%100%Possible crowding
2023Q4₩24.5M-6.4%40.0%₩6.1M-6.4%000%Mixed
2023Q3₩16.4M-21.0%40.0%₩4.1M-21.0%000%Mixed
2023Q2₩36M+7.6%40.0%₩9M+7.6%000%Growing
2023Q1₩35.6M+109.3%40.0%₩8.9M+109.3%000%Growing
2022Q4₩26.2M+39.1%40.0%₩6.5M+39.1%000%Growing
2022Q3₩20.7M+134.7%40.0%₩5.2M+134.7%000%Growing
2022Q2₩33.5M+0.6%40.0%₩8.4M+0.6%000%Mixed
2022Q1₩17M-8.2%40.0%₩4.3M-8.2%000%Mixed
2021Q4₩18.8M4₩4.7M000%
2021Q3₩8.8M4₩2.2M000%
2021Q2₩33.3M4₩8.3M000%
2021Q1₩18.5M4₩4.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.