SEOUL COMMERCIAL AREA

논현2동주민센터 골목상권

강남구논현2동· Area 93,545 m² · Area code 3110966 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,765.1M▼ -28.7% YoY
Stores27▼ -3.6% YoY
Sales per store₩65.4M▼ -26.0% YoY

Reading this area Estimated sales fell 28.7% from a year earlier and stores fell 3.6%. Sales per store are down 26.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3.9%
Stores▼ -18.2%
Sales per store▲ +27.0%
Market size
Estimated sales (quarter)
₩1,765.1M
vs 2024Q4
-28.7%
Estimated transactions
47,831
Per-store economics
Estimated sales per store
₩65.4M
vs a year ago
-26.0%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,651.3M – ₩3,161.5M
20212022202320242025
₩1,698.9M₩1,765.1M
Stores27 – 35
20212022202320242025
3327
Sales per store₩51.5M – ₩105.4M
20212022202320242025
₩51.5M₩65.4M
Openings0 – 8
20212022202320242025
20
Closings0 – 8
20212022202320242025
31
Franchise share11% – 40%
20212022202320242025
15%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -28.7%, stores YoY -3.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
27
vs a year ago
-3.6%
Franchise share
11% (3/27)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩2,466.2M₩1,765.1M
Stores 2024 Q1 → 2025 Q4
2827
Sales per store 2024 Q1 → 2025 Q4
₩88.1M₩65.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–111%
  • 11–1430%
  • 14–175%
  • 17–2140%
  • 21–2421%
Age
  • 10s0%
  • 20s14%
  • 30s33%
  • 40s23%
  • 50s16%
  • 60+13%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon15%
  • Tue17%
  • Wed19%
  • Thu17%
  • Fri17%
  • Sat9%
  • Sun6%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,765.1M-28.7%27-3.6%₩65.4M-26.0%0111%Shrinking
2025Q3₩2,184.4M-7.3%28-6.7%₩78M-0.7%1011%Shrinking
2025Q2₩2,229.8M-10.2%27-6.9%₩82.6M-3.5%2311%Shrinking
2025Q1₩2,218.7M-10.0%280.0%₩79.2M-10.0%1111%Mixed
2024Q4₩2,474.9M-11.0%280.0%₩88.4M-11.0%0311%Mixed
2024Q3₩2,355.9M-9.9%30+3.4%₩78.5M-12.9%1213%Possible crowding
2024Q2₩2,482.4M-10.6%290.0%₩85.6M-10.6%6621%Mixed
2024Q1₩2,466.2M-16.4%28-6.7%₩88.1M-10.4%5525%Shrinking
2023Q4₩2,780.7M-12.0%28-6.7%₩99.3M-5.8%2325%Shrinking
2023Q3₩2,613.7M-10.5%29-14.7%₩90.1M+4.9%3624%Shrinking
2023Q2₩2,777.5M-5.9%29-17.1%₩95.8M+13.6%1434%Shrinking
2023Q1₩2,950.2M+23.4%30-11.8%₩98.3M+39.8%2240%Mixed
2022Q4₩3,161.5M+33.9%300.0%₩105.4M+33.9%7840%Growing
2022Q3₩2,921.7M+76.9%34+13.3%₩85.9M+56.1%8726%Growing
2022Q2₩2,950.5M+40.9%35+6.1%₩84.3M+32.9%5420%Growing
2022Q1₩2,391M+40.7%34+3.0%₩70.3M+36.6%8321%Growing
2021Q4₩2,360.9M30₩78.7M4420%
2021Q3₩1,651.3M30₩55M2520%
2021Q2₩2,093.4M33₩63.4M3218%
2021Q1₩1,698.9M33₩51.5M2315%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.