SEOUL COMMERCIAL AREA

논현2동주민센터 골목상권

강남구논현2동· Area 93,545 m² · Area code 3110966 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

미곡판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩3.6M▼ -90.6% YoY
Stores3▼ -25.0% YoY
Sales per store₩1.2M▼ -87.5% YoY

Reading this area Estimated sales fell 90.6% from a year earlier and stores fell 25.0%. Sales per store are down 87.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -97.8%
Stores▼ -40.0%
Sales per store▼ -96.3%
Market size
Estimated sales (quarter)
₩3.6M
vs 2024Q4
-90.6%
Estimated transactions
224
Per-store economics
Estimated sales per store
₩1.2M
vs a year ago
-87.5%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩784K – ₩166M
20212022202320242025
₩166M₩3.6M
Stores3 – 5
20212022202320242025
53
Sales per store₩261K – ₩33.2M
20212022202320242025
₩33.2M₩1.2M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -90.6%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩12.3M₩3.6M
Stores 2024 Q1 → 2025 Q4
53
Sales per store 2024 Q1 → 2025 Q4
₩2.5M₩1.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1785%
  • 17–2115%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+100%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon23%
  • Tue38%
  • Wed0%
  • Thu23%
  • Fri15%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3.6M-90.6%3-25.0%₩1.2M-87.5%000%Shrinking
2025Q3₩6.3M-31.3%3-25.0%₩2.1M-8.4%000%Shrinking
2025Q2₩784K-90.4%3-25.0%₩261K-87.1%000%Shrinking
2025Q1₩1.1M-91.4%3-40.0%₩354K-85.6%010%Shrinking
2024Q4₩38.7M-59.7%4-20.0%₩9.7M-49.7%000%Shrinking
2024Q3₩9.1M-92.1%4-20.0%₩2.3M-90.2%000%Shrinking
2024Q2₩8.1M-72.9%4-20.0%₩2M-66.2%010%Shrinking
2024Q1₩12.3M-86.9%50.0%₩2.5M-86.9%000%Mixed
2023Q4₩96M+1.6%50.0%₩19.2M+1.6%000%Mixed
2023Q3₩116M+12.3%50.0%₩23.2M+12.3%000%Growing
2023Q2₩30M-34.5%50.0%₩6M-34.5%000%Mixed
2023Q1₩94M+507.9%50.0%₩18.8M+507.9%000%Growing
2022Q4₩94.5M+8.6%50.0%₩18.9M+8.6%000%Growing
2022Q3₩103.3M+390.6%50.0%₩20.7M+390.6%000%Growing
2022Q2₩45.8M-57.6%50.0%₩9.2M-57.6%000%Mixed
2022Q1₩15.5M-90.7%50.0%₩3.1M-90.7%000%Mixed
2021Q4₩87M5₩17.4M000%
2021Q3₩21.1M5₩4.2M000%
2021Q2₩108.1M5₩21.6M000%
2021Q1₩166M5₩33.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.