SEOUL COMMERCIAL AREA

논현2동주민센터 골목상권

강남구논현2동· Area 93,545 m² · Area code 3110966 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩102M▼ -0.2% YoY
Stores5±0.0% YoY
Sales per store₩20.4M▼ -0.2% YoY

Reading this area Against a year earlier, estimated sales -0.2%, stores 0.0% and sales per store -0.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -9.5%
Stores▲ +25.0%
Sales per store▼ -27.6%
Market size
Estimated sales (quarter)
₩102M
vs 2024Q4
-0.2%
Estimated transactions
82
Per-store economics
Estimated sales per store
₩20.4M
vs a year ago
-0.2%
Per transaction
₩1.2M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩102M – ₩2,173.6M
20212022202320242025
₩112.7M₩102M
Stores4 – 6
20212022202320242025
45
Sales per store₩17M – ₩543.4M
20212022202320242025
₩28.2M₩20.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩102.9M₩102M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩20.6M₩20.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1468%
  • 14–1720%
  • 17–2113%
  • 21–240%
Age
  • 10s0%
  • 20s12%
  • 30s70%
  • 40s7%
  • 50s9%
  • 60+1%
Weekday / weekend
  • Weekday40%
  • Weekend60%
Day of week
  • Mon0%
  • Tue0%
  • Wed18%
  • Thu5%
  • Fri17%
  • Sat44%
  • Sun16%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩102M-0.2%50.0%₩20.4M-0.2%000%Mixed
2025Q3₩102M0.0%50.0%₩20.4M0.0%010%Mixed
2025Q2₩102M0.0%6+20.0%₩17M-16.7%000%Possible crowding
2025Q1₩102M-0.9%6+20.0%₩17M-17.4%100%Possible crowding
2024Q4₩102.2M+0.1%50.0%₩20.4M+0.1%000%Mixed
2024Q3₩102M-0.5%5+25.0%₩20.4M-20.4%000%Possible crowding
2024Q2₩102M-2.8%5+25.0%₩20.4M-22.2%000%Possible crowding
2024Q1₩102.9M-18.3%5+25.0%₩20.6M-34.7%000%Possible crowding
2023Q4₩102.1M-35.7%5+25.0%₩20.4M-48.6%100%Possible crowding
2023Q3₩102.6M-20.4%40.0%₩25.6M-20.4%000%Mixed
2023Q2₩104.9M-93.7%40.0%₩26.2M-93.7%000%Mixed
2023Q1₩126M-94.2%40.0%₩31.5M-94.2%000%Mixed
2022Q4₩158.8M-14.2%40.0%₩39.7M-14.2%000%Mixed
2022Q3₩128.9M-39.1%40.0%₩32.2M-39.1%000%Mixed
2022Q2₩1,661.9M+752.2%40.0%₩415.5M+752.2%000%Growing
2022Q1₩2,173.6M+1827.8%40.0%₩543.4M+1827.8%000%Growing
2021Q4₩185M4₩46.3M000%
2021Q3₩211.7M4₩52.9M110%
2021Q2₩195M4₩48.8M000%
2021Q1₩112.7M4₩28.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.