SEOUL COMMERCIAL AREA

논현2동주민센터 골목상권

강남구논현2동· Area 93,545 m² · Area code 3110966 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩58.6M▲ +8.7% YoY
Stores2▼ -33.3% YoY
Sales per store₩29.3M▲ +63.1% YoY

Reading this area Against a year earlier, estimated sales +8.7%, stores -33.3% and sales per store +63.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -46.1%
Stores▼ -60.0%
Sales per store▲ +34.7%
Market size
Estimated sales (quarter)
₩58.6M
vs 2024Q4
+8.7%
Estimated transactions
3,377
Per-store economics
Estimated sales per store
₩29.3M
vs a year ago
+63.1%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩39.4M – ₩115.9M
20212022202320242025
₩108.7M₩58.6M
Stores2 – 6
20212022202320242025
52
Sales per store₩7.9M – ₩29.3M
20212022202320242025
₩21.7M₩29.3M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
21
Franchise share17% – 50%
20212022202320242025
20%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.7%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-33.3%
Franchise share
50% (1/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (33%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩107.8M₩58.6M
Stores 2024 Q1 → 2025 Q4
52
Sales per store 2024 Q1 → 2025 Q4
₩21.6M₩29.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–1110%
  • 11–1440%
  • 14–1711%
  • 17–212%
  • 21–2434%
Age
  • 10s0%
  • 20s16%
  • 30s33%
  • 40s26%
  • 50s6%
  • 60+18%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon13%
  • Tue20%
  • Wed38%
  • Thu18%
  • Fri12%
  • Sat0%
  • Sun0%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩58.6M+8.7%2-33.3%₩29.3M+63.1%0150%Mixed
2025Q3₩52M-30.3%3-25.0%₩17.3M-7.1%0033%Shrinking
2025Q2₩55.9M-23.0%3-25.0%₩18.6M+2.7%0033%Shrinking
2025Q1₩67.7M-37.2%3-40.0%₩22.6M+4.6%0033%Shrinking
2024Q4₩53.9M-41.5%3-40.0%₩18M-2.5%0133%Shrinking
2024Q3₩74.6M+26.4%4-20.0%₩18.6M+58.0%0025%Mixed
2024Q2₩72.6M+51.8%4-20.0%₩18.2M+89.7%0125%Mixed
2024Q1₩107.8M+23.9%50.0%₩21.6M+23.9%0020%Growing
2023Q4₩92.1M+118.0%50.0%₩18.4M+118.0%0020%Growing
2023Q3₩59M+13.6%50.0%₩11.8M+13.6%0020%Growing
2023Q2₩47.8M-11.2%5-16.7%₩9.6M+6.6%0020%Shrinking
2023Q1₩87M+121.1%50.0%₩17.4M+121.1%0020%Growing
2022Q4₩42.3M-38.1%50.0%₩8.5M-38.1%0020%Mixed
2022Q3₩51.9M-17.7%5+25.0%₩10.4M-34.2%0120%Possible crowding
2022Q2₩53.9M-53.5%6+20.0%₩9M-61.3%1017%Possible crowding
2022Q1₩39.4M-63.8%50.0%₩7.9M-63.8%0020%Mixed
2021Q4₩68.3M5₩13.7M1020%
2021Q3₩63.1M4₩15.8M0125%
2021Q2₩115.9M5₩23.2M0020%
2021Q1₩108.7M5₩21.7M1220%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.