SEOUL COMMERCIAL AREA

논현2동주민센터 골목상권

강남구논현2동· Area 93,545 m² · Area code 3110966 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩20.4M▼ -4.4% YoY
Stores13±0.0% YoY
Sales per store₩1.6M▼ -4.4% YoY

Reading this area Against a year earlier, estimated sales -4.4%, stores 0.0% and sales per store -4.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -16.8%
Stores▼ -7.1%
Sales per store▼ -10.4%
Market size
Estimated sales (quarter)
₩20.4M
vs 2024Q4
-4.4%
Estimated transactions
111
Per-store economics
Estimated sales per store
₩1.6M
vs a year ago
-4.4%
Per transaction
₩184K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩12.7M – ₩171.2M
20212022202320242025
₩24.5M₩20.4M
Stores13 – 16
20212022202320242025
1413
Sales per store₩976K – ₩12.2M
20212022202320242025
₩1.8M₩1.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
0.0%
Franchise share
0% (0/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩33.2M₩20.4M
Stores 2024 Q1 → 2025 Q4
1413
Sales per store 2024 Q1 → 2025 Q4
₩2.4M₩1.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1412%
  • 14–1716%
  • 17–2162%
  • 21–240%
Age
  • 10s0%
  • 20s10%
  • 30s14%
  • 40s1%
  • 50s2%
  • 60+74%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon10%
  • Tue5%
  • Wed0%
  • Thu13%
  • Fri59%
  • Sat4%
  • Sun8%
Gender
  • Male88%
  • Female12%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩20.4M-4.4%130.0%₩1.6M-4.4%000%Mixed
2025Q3₩12.7M-65.4%130.0%₩976K-65.4%000%Mixed
2025Q2₩14.2M-87.8%13-7.1%₩1.1M-86.9%000%Shrinking
2025Q1₩15.1M-54.6%13-7.1%₩1.2M-51.2%000%Shrinking
2024Q4₩21.3M-87.5%13-7.1%₩1.6M-86.6%110%Shrinking
2024Q3₩36.7M-71.9%13-7.1%₩2.8M-69.7%010%Shrinking
2024Q2₩116.5M+114.0%14-6.7%₩8.3M+129.3%000%Mixed
2024Q1₩33.2M-80.6%14-6.7%₩2.4M-79.2%000%Shrinking
2023Q4₩171.2M+649.8%14-12.5%₩12.2M+756.9%000%Mixed
2023Q3₩130.4M+433.7%140.0%₩9.3M+433.7%010%Growing
2023Q2₩54.4M+56.6%15+7.1%₩3.6M+46.1%000%Growing
2023Q1₩170.9M+587.6%15+7.1%₩11.4M+541.8%010%Growing
2022Q4₩22.8M-51.0%16+14.3%₩1.4M-57.1%200%Possible crowding
2022Q3₩24.4M-30.7%140.0%₩1.7M-30.7%000%Mixed
2022Q2₩34.7M-31.6%140.0%₩2.5M-31.6%000%Mixed
2022Q1₩24.8M+1.4%140.0%₩1.8M+1.4%000%Mixed
2021Q4₩46.6M14₩3.3M000%
2021Q3₩35.2M14₩2.5M000%
2021Q2₩50.8M14₩3.6M110%
2021Q1₩24.5M14₩1.8M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.