SEOUL COMMERCIAL AREA

논현2동주민센터 골목상권

강남구논현2동· Area 93,545 m² · Area code 3110966 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩102.5M▼ -0.3% YoY
Stores2±0.0% YoY
Sales per store₩51.3M▼ -0.3% YoY

Reading this area Against a year earlier, estimated sales -0.3%, stores 0.0% and sales per store -0.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +26.1%
Stores▼ -33.3%
Sales per store▲ +89.1%
Market size
Estimated sales (quarter)
₩102.5M
vs 2024Q4
-0.3%
Estimated transactions
1,718
Per-store economics
Estimated sales per store
₩51.3M
vs a year ago
-0.3%
Per transaction
₩60K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩72.3M – ₩141.4M
20212022202320242025
₩81.3M₩102.5M
Stores1 – 3
20212022202320242025
32
Sales per store₩27.1M – ₩72.3M
20212022202320242025
₩27.1M₩51.3M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share50% – 200%
20212022202320242025
67%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
50% (1/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩111.1M₩102.5M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩55.6M₩51.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–171%
  • 17–2143%
  • 21–2456%
Age
  • 10s0%
  • 20s14%
  • 30s24%
  • 40s21%
  • 50s24%
  • 60+17%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon16%
  • Tue19%
  • Wed18%
  • Thu16%
  • Fri19%
  • Sat13%
  • Sun0%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩102.5M-0.3%20.0%₩51.3M-0.3%0050%Mixed
2025Q3₩106.9M+6.0%20.0%₩53.4M+6.0%0050%Growing
2025Q2₩133.2M-2.7%20.0%₩66.6M-2.7%0050%Mixed
2025Q1₩100.6M-9.4%20.0%₩50.3M-9.4%0050%Mixed
2024Q4₩102.9M+0.9%20.0%₩51.4M+0.9%0050%Mixed
2024Q3₩100.8M-21.5%20.0%₩50.4M-21.5%0050%Mixed
2024Q2₩136.9M+3.3%20.0%₩68.5M+3.3%0050%Growing
2024Q1₩111.1M-14.9%20.0%₩55.6M-14.9%0050%Mixed
2023Q4₩102M-25.4%20.0%₩51M-25.4%0050%Mixed
2023Q3₩128.5M-0.6%20.0%₩64.2M-0.6%0150%Mixed
2023Q2₩132.5M-6.2%20.0%₩66.3M-6.2%00100%Mixed
2023Q1₩130.6M+73.0%20.0%₩65.3M+73.0%00100%Growing
2022Q4₩136.7M+41.2%20.0%₩68.3M+41.2%00100%Growing
2022Q3₩129.2M+78.7%2+100.0%₩64.6M-10.6%00100%Competition inflow
2022Q2₩141.4M+38.9%20.0%₩70.7M+38.9%10100%Growing
2022Q1₩75.5M-7.2%2-33.3%₩37.7M+39.2%0050%Shrinking
2021Q4₩96.8M2₩48.4M1150%
2021Q3₩72.3M1₩72.3M01200%
2021Q2₩101.8M2₩50.9M01100%
2021Q1₩81.3M3₩27.1M1067%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.