SEOUL COMMERCIAL AREA

논현2동주민센터 Neighbourhood area

Gangnam-gu (강남구) 논현2동· Area 93,545 m² · Area code 3110966 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩421.8MYoY
Stores6▲ +20.0% YoY
Sales per store₩70.3MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +72.0%
Stores±0.0%
Sales per store▲ +72.0%
Market size
Estimated sales (quarter)
₩421.8M
vs 2024Q4
Estimated transactions
972
Per-store economics
Estimated sales per store
₩70.3M
vs a year ago
Per transaction
₩434K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.8M – ₩433.1M
20212022202320242025
₩245.2M₩421.8M
Stores4 – 8
20212022202320242025
66
Sales per store₩299K – ₩105.9M
20212022202320242025
₩40.9M₩70.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩198.9M₩421.8M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩39.8M₩70.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1423%
  • 14–1721%
  • 17–2138%
  • 21–2410%
Age
  • 10s0%
  • 20s10%
  • 30s23%
  • 40s20%
  • 50s27%
  • 60+20%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon18%
  • Tue10%
  • Wed18%
  • Thu24%
  • Fri11%
  • Sat12%
  • Sun7%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩421.8M6+20.0%₩70.3M000%
2025Q3₩420.9M+6596.1%6+20.0%₩70.1M+5480.1%000%Growing
2025Q2₩1.8M-75.0%6+50.0%₩299K-83.3%100%Possible crowding
2025Q1₩8.1M-95.9%50.0%₩1.6M-95.9%000%Mixed
2024Q45+25.0%000%
2024Q3₩6.3M-98.4%50.0%₩1.3M-98.4%100%Mixed
2024Q2₩7.2M-98.3%40.0%₩1.8M-98.3%010%Mixed
2024Q1₩198.9M-53.1%5+25.0%₩39.8M-62.4%100%Possible crowding
2023Q4₩329.3M-24.0%4-20.0%₩82.3M-5.0%010%Shrinking
2023Q3₩395.9M+5.5%50.0%₩79.2M+5.5%100%Growing
2023Q2₩423.1M+10.0%4-42.9%₩105.8M+92.5%000%Mixed
2023Q1₩423.7M+31.0%4-50.0%₩105.9M+162.1%010%Mixed
2022Q4₩433.1M+1.6%5-37.5%₩86.6M+62.5%000%Possible recovery
2022Q3₩375.1M+6.6%5-16.7%₩75M+27.9%020%Mixed
2022Q2₩384.7M+1.5%7+16.7%₩55M-13.0%010%Possible crowding
2022Q1₩323.3M+31.9%8+33.3%₩40.4M-1.1%000%Mixed
2021Q4₩426.4M8₩53.3M200%
2021Q3₩351.9M6₩58.6M000%
2021Q2₩379M6₩63.2M000%
2021Q1₩245.2M6₩40.9M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.