SEOUL COMMERCIAL AREA

논현2동주민센터 골목상권

강남구논현2동· Area 93,545 m² · Area code 3110966 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩232.8M▼ -2.1% YoY
Stores8±0.0% YoY
Sales per store₩29.1M▼ -2.1% YoY

Reading this area Against a year earlier, estimated sales -2.1%, stores 0.0% and sales per store -2.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +64.3%
Stores▲ +33.3%
Sales per store▲ +23.2%
Market size
Estimated sales (quarter)
₩232.8M
vs 2024Q4
-2.1%
Estimated transactions
3,876
Per-store economics
Estimated sales per store
₩29.1M
vs a year ago
-2.1%
Per transaction
₩60K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩103.4M – ₩283.6M
20212022202320242025
₩141.8M₩232.8M
Stores4 – 9
20212022202320242025
68
Sales per store₩14.8M – ₩41.8M
20212022202320242025
₩23.6M₩29.1M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share11% – 25%
20212022202320242025
17%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
13% (1/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩180.8M₩232.8M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩22.6M₩29.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–1428%
  • 14–174%
  • 17–2136%
  • 21–2432%
Age
  • 10s0%
  • 20s14%
  • 30s55%
  • 40s19%
  • 50s8%
  • 60+4%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon14%
  • Tue13%
  • Wed17%
  • Thu23%
  • Fri16%
  • Sat14%
  • Sun2%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩232.8M-2.1%80.0%₩29.1M-2.1%0013%Mixed
2025Q3₩260M+44.0%80.0%₩32.5M+44.0%0013%Growing
2025Q2₩269.2M+53.5%8-11.1%₩33.6M+72.7%0013%Mixed
2025Q1₩283.6M+56.9%80.0%₩35.4M+56.9%0013%Growing
2024Q4₩237.9M+26.8%80.0%₩29.7M+26.8%2213%Growing
2024Q3₩180.5M+14.5%80.0%₩22.6M+14.5%0113%Growing
2024Q2₩175.4M+16.9%9+80.0%₩19.5M-35.0%2111%Competition inflow
2024Q1₩180.8M+7.0%8+60.0%₩22.6M-33.1%0013%Competition inflow
2023Q4₩187.6M+12.1%8+100.0%₩23.5M-44.0%0013%Competition inflow
2023Q3₩157.7M-23.9%8+60.0%₩19.7M-52.5%3013%Possible crowding
2023Q2₩150M-25.4%5-16.7%₩30M-10.4%0020%Shrinking
2023Q1₩168.9M+3.8%5-16.7%₩33.8M+24.6%1020%Mixed
2022Q4₩167.4M+9.5%4-33.3%₩41.8M+64.3%0125%Mixed
2022Q3₩207.3M+100.5%5-28.6%₩41.5M+180.7%0120%Mixed
2022Q2₩200.9M+32.8%60.0%₩33.5M+32.8%0017%Growing
2022Q1₩162.7M+14.8%60.0%₩27.1M+14.8%0017%Growing
2021Q4₩152.8M6₩25.5M1217%
2021Q3₩103.4M7₩14.8M1014%
2021Q2₩151.4M6₩25.2M0017%
2021Q1₩141.8M6₩23.6M0017%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.