SEOUL COMMERCIAL AREA

논현2동주민센터 Neighbourhood area

Gangnam-gu (강남구) 논현2동· Area 93,545 m² · Area code 3110966 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩4.4M▼ -94.1% YoY
Stores6▲ +50.0% YoY
Sales per store₩736K▼ -96.1% YoY

Reading this area Stores rose 50.0% from a year earlier while estimated sales stayed about the same (-94.1%), so sales per store fell 96.1%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2024 Q3 → 2025 Q4
Estimated sales▼ -94.1%
Stores▲ +100.0%
Sales per store▼ -97.1%
Market size
Estimated sales (quarter)
₩4.4M
vs 2024Q4
-94.1%
Estimated transactions
20
Per-store economics
Estimated sales per store
₩736K
vs a year ago
-96.1%
Per transaction
₩221K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.1M – ₩75M
20212022202320242025
₩4.4M
Stores1 – 6
20212022202320242025
16
Sales per store₩736K – ₩25M
20212022202320242025
₩736K
Openings0 – 1
20212022202320242025
01
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -94.1%, stores YoY +50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+50.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
1 (17%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩4.4M
Stores 2024 Q1 → 2025 Q4
26
Sales per store 2024 Q1 → 2025 Q4
₩736K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–14100%
  • 14–170%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s100%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri100%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩4.4M-94.1%6+50.0%₩736K-96.1%100%Sales↓ · Stores↑ · Per store↓
2025Q35+66.7%100%
2025Q2₩4.1M4+100.0%₩1M000%
2025Q1₩49.8M4+100.0%₩12.5M000%
2024Q4₩75M4+100.0%₩18.8M100%
2024Q3₩75M3+50.0%₩25M100%
2024Q220.0%000%
2024Q120.0%000%
2023Q420.0%000%
2023Q320.0%000%
2023Q220.0%000%
2023Q120.0%000%
2022Q420.0%000%
2022Q320.0%000%
2022Q220.0%000%
2022Q12+100.0%000%
2021Q42000%
2021Q32000%
2021Q22100%
2021Q11000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.