SEOUL COMMERCIAL AREA

북촌(안국역) 발달상권

종로구가회동· Area 197,675 m² · Area code 3120007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩7,293.9M▲ +13.1% YoY
Stores80▲ +6.7% YoY
Sales per store₩91.2M▲ +6.1% YoY

Reading this area Estimated sales rose 13.1% from a year earlier while stores were up 6.7%, so sales per store also rose 6.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +181.4%
Stores▲ +53.8%
Sales per store▲ +82.9%
Market size
Estimated sales (quarter)
₩7,293.9M
vs 2024Q4
+13.1%
Estimated transactions
599,863
Per-store economics
Estimated sales per store
₩91.2M
vs a year ago
+6.1%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,591.9M – ₩8,853.5M
20212022202320242025
₩2,591.9M₩7,293.9M
Stores51 – 81
20212022202320242025
5280
Sales per store₩49.8M – ₩109.3M
20212022202320242025
₩49.8M₩91.2M
Openings0 – 12
20212022202320242025
22
Closings0 – 8
20212022202320242025
12
Franchise share13% – 29%
20212022202320242025
27%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +13.1%, stores YoY +6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
80
vs a year ago
+6.7%
Franchise share
13% (10/80)
Movement
Openings (rate)
2 (2%)
Closings (rate)
2 (2%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩4,532.9M₩7,293.9M
Stores 2024 Q1 → 2025 Q4
7180
Sales per store 2024 Q1 → 2025 Q4
₩63.8M₩91.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1435%
  • 14–1736%
  • 17–2116%
  • 21–241%
Age
  • 10s1%
  • 20s27%
  • 30s28%
  • 40s19%
  • 50s16%
  • 60+8%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon11%
  • Tue13%
  • Wed16%
  • Thu14%
  • Fri15%
  • Sat18%
  • Sun13%
Gender
  • Male34%
  • Female66%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩7,293.9M+13.1%80+6.7%₩91.2M+6.1%2213%Growing
2025Q3₩7,170.4M+29.9%78+8.3%₩91.9M+19.9%2515%Growing
2025Q2₩8,853.5M+50.2%81+9.5%₩109.3M+37.2%2115%Growing
2025Q1₩5,609.3M+23.7%80+12.7%₩70.1M+9.8%7115%Growing
2024Q4₩6,447.9M+29.1%75+4.2%₩86M+24.0%4115%Growing
2024Q3₩5,519M+5.3%720.0%₩76.7M+5.3%1315%Growing
2024Q2₩5,895.9M+13.3%74-2.6%₩79.7M+16.3%6315%Growing
2024Q1₩4,532.9M+8.1%71-6.6%₩63.8M+15.7%4515%Mixed
2023Q4₩4,993.5M-1.8%72-6.5%₩69.4M+5.0%3415%Possible recovery
2023Q3₩5,239.7M+1.1%72-1.4%₩72.8M+2.5%3817%Mixed
2023Q2₩5,205.6M-5.7%76+8.6%₩68.5M-13.1%4517%Possible crowding
2023Q1₩4,193.7M+10.9%76+11.8%₩55.2M-0.8%0118%Mixed
2022Q4₩5,083.8M+36.7%77+22.2%₩66M+11.8%6218%Growing
2022Q3₩5,185.2M+59.0%73+37.7%₩71M+15.4%4119%Growing
2022Q2₩5,520.4M+56.2%70+37.3%₩78.9M+13.8%2120%Growing
2022Q1₩3,781M+45.9%68+30.8%₩55.6M+11.6%6022%Growing
2021Q4₩3,720.2M63₩59.1M12322%
2021Q3₩3,262M53₩61.5M2028%
2021Q2₩3,533.4M51₩69.3M3329%
2021Q1₩2,591.9M52₩49.8M2127%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.