SEOUL COMMERCIAL AREA

대학로(혜화역) Developed area

Jongno-gu (종로구) 혜화동· Area 256,888 m² · Area code 3120012 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,319.8M▼ -3.8% YoY
Stores12▼ -14.3% YoY
Sales per store₩110M▲ +12.2% YoY

Reading this area Estimated sales fell 3.8% from a year earlier and stores fell 14.3%. Sales per store are up 12.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +27.4%
Stores▲ +50.0%
Sales per store▼ -15.1%
Market size
Estimated sales (quarter)
₩1,319.8M
vs 2024Q4
-3.8%
Estimated transactions
125,978
Per-store economics
Estimated sales per store
₩110M
vs a year ago
+12.2%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,036.2M – ₩1,543.6M
20212022202320242025
₩1,036.2M₩1,319.8M
Stores8 – 14
20212022202320242025
812
Sales per store₩96.2M – ₩149.5M
20212022202320242025
₩129.5M₩110M
Openings0 – 3
20212022202320242025
10
Closings0 – 3
20212022202320242025
00
Franchise share92% – 163%
20212022202320242025
163%125%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.8%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
-14.3%
Franchise share
125% (15/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,397.2M₩1,319.8M
Stores 2024 Q1 → 2025 Q4
1212
Sales per store 2024 Q1 → 2025 Q4
₩116.4M₩110M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–118%
  • 11–1427%
  • 14–1718%
  • 17–2136%
  • 21–249%
Age
  • 10s3%
  • 20s29%
  • 30s27%
  • 40s18%
  • 50s17%
  • 60+7%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon11%
  • Tue13%
  • Wed15%
  • Thu15%
  • Fri15%
  • Sat16%
  • Sun16%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,319.8M-3.8%12-14.3%₩110M+12.2%00125%Shrinking
2025Q3₩1,388M+0.0%12-7.7%₩115.7M+8.4%02125%Possible recovery
2025Q2₩1,454.5M-3.8%130.0%₩111.9M-3.8%11123%Mixed
2025Q1₩1,347.3M-3.6%14+16.7%₩96.2M-17.3%20107%Possible crowding
2024Q4₩1,372.1M-9.1%14+16.7%₩98M-22.1%3193%Possible crowding
2024Q3₩1,387.7M-5.5%13+18.2%₩106.7M-20.1%0192%Possible crowding
2024Q2₩1,512M-2.0%13+18.2%₩116.3M-17.1%10100%Possible crowding
2024Q1₩1,397.2M+2.7%12+9.1%₩116.4M-5.8%02108%Possible crowding
2023Q4₩1,509M+4.4%12+9.1%₩125.8M-4.3%10125%Competition inflow
2023Q3₩1,469.2M-0.2%110.0%₩133.6M-0.2%21136%Mixed
2023Q2₩1,543.6M+12.3%110.0%₩140.3M+12.3%10127%Growing
2023Q1₩1,360.2M+24.4%11+10.0%₩123.7M+13.1%23118%Growing
2022Q4₩1,445.4M+19.3%11+10.0%₩131.4M+8.5%10127%Growing
2022Q3₩1,471.6M+23.1%11+37.5%₩133.8M-10.5%00118%Competition inflow
2022Q2₩1,374M+16.8%11+37.5%₩124.9M-15.1%10118%Competition inflow
2022Q1₩1,093.3M+5.5%10+25.0%₩109.3M-15.6%11130%Competition inflow
2021Q4₩1,211.4M10₩121.1M30130%
2021Q3₩1,195.6M8₩149.5M11150%
2021Q2₩1,176.4M8₩147M01150%
2021Q1₩1,036.2M8₩129.5M10163%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.