SEOUL COMMERCIAL AREA

대학로(혜화역) Developed area

Jongno-gu (종로구) 혜화동· Area 256,888 m² · Area code 3120012 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩202.1M▼ -12.3% YoY
Stores16±0.0% YoY
Sales per store₩12.6M▼ -12.3% YoY

Reading this area Against a year earlier, estimated sales -12.3%, stores 0.0% and sales per store -12.3% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +137.4%
Stores▼ -11.1%
Sales per store▲ +167.1%
Market size
Estimated sales (quarter)
₩202.1M
vs 2024Q4
-12.3%
Estimated transactions
23,433
Per-store economics
Estimated sales per store
₩12.6M
vs a year ago
-12.3%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩73.3M – ₩247.8M
20212022202320242025
₩85.1M₩202.1M
Stores15 – 18
20212022202320242025
1816
Sales per store₩4.6M – ₩16.5M
20212022202320242025
₩4.7M₩12.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
0.0%
Franchise share
0% (0/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩223.9M₩202.1M
Stores 2024 Q1 → 2025 Q4
1516
Sales per store 2024 Q1 → 2025 Q4
₩14.9M₩12.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0622%
  • 06–111%
  • 11–145%
  • 14–1713%
  • 17–2129%
  • 21–2429%
Age
  • 10s10%
  • 20s42%
  • 30s21%
  • 40s13%
  • 50s10%
  • 60+4%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon12%
  • Tue11%
  • Wed13%
  • Thu13%
  • Fri13%
  • Sat19%
  • Sun18%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩202.1M-12.3%160.0%₩12.6M-12.3%000%Sales↓ · Stores→ · Per store↓
2025Q3₩201.1M-13.5%160.0%₩12.6M-13.5%000%Sales↓ · Stores→ · Per store↓
2025Q2₩205.5M-11.8%16+6.7%₩12.8M-17.3%000%Sales↓ · Stores↑ · Per store↓
2025Q1₩205.3M-8.3%16+6.7%₩12.8M-14.0%000%Sales↓ · Stores↑ · Per store↓
2024Q4₩230.4M-3.1%16+6.7%₩14.4M-9.2%000%Sales↓ · Stores↑ · Per store↓
2024Q3₩232.5M+0.0%16+6.7%₩14.5M-6.2%210%Sales→ · Stores↑ · Per store↓
2024Q2₩232.9M-4.2%150.0%₩15.5M-4.2%000%Sales↓ · Stores→ · Per store↓
2024Q1₩223.9M+2.5%150.0%₩14.9M+2.5%000%Sales→ · Stores→ · Per store→
2023Q4₩237.8M-4.0%150.0%₩15.9M-4.0%000%Sales↓ · Stores→ · Per store↓
2023Q3₩232.5M+6.8%150.0%₩15.5M+6.8%000%Sales↑ · Stores→ · Per store↑
2023Q2₩243.1M+18.7%150.0%₩16.2M+18.7%000%Sales↑ · Stores→ · Per store↑
2023Q1₩218.6M+157.4%150.0%₩14.6M+157.4%000%Sales↑ · Stores→ · Per store↑
2022Q4₩247.8M+72.3%150.0%₩16.5M+72.3%000%Sales↑ · Stores→ · Per store↑
2022Q3₩217.7M+197.2%15-6.3%₩14.5M+217.0%000%Sales↑ · Stores↓ · Per store↑
2022Q2₩204.8M+91.8%15-6.3%₩13.7M+104.6%000%Sales↑ · Stores↓ · Per store↑
2022Q1₩84.9M-0.2%15-16.7%₩5.7M+19.7%000%Sales→ · Stores↓ · Per store↑
2021Q4₩143.8M15₩9.6M010%
2021Q3₩73.3M16₩4.6M000%
2021Q2₩106.8M16₩6.7M020%
2021Q1₩85.1M18₩4.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.