SEOUL COMMERCIAL AREA

대학로(혜화역) 발달상권

종로구혜화동· Area 256,888 m² · Area code 3120012 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩17.5M▼ -46.1% YoY
Stores10±0.0% YoY
Sales per store₩1.7M▼ -46.1% YoY

Reading this area Against a year earlier, estimated sales -46.1%, stores 0.0% and sales per store -46.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -84.4%
Stores▲ +25.0%
Sales per store▼ -87.5%
Market size
Estimated sales (quarter)
₩17.5M
vs 2024Q4
-46.1%
Estimated transactions
1,245
Per-store economics
Estimated sales per store
₩1.7M
vs a year ago
-46.1%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩16.9M – ₩191.1M
20212022202320242025
₩111.8M₩17.5M
Stores8 – 11
20212022202320242025
810
Sales per store₩1.7M – ₩23.9M
20212022202320242025
₩14M₩1.7M
Openings0 – 3
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -46.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (10%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩65.3M₩17.5M
Stores 2024 Q1 → 2025 Q4
810
Sales per store 2024 Q1 → 2025 Q4
₩8.2M₩1.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–111%
  • 11–1413%
  • 14–1728%
  • 17–2147%
  • 21–2410%
Age
  • 10s6%
  • 20s23%
  • 30s21%
  • 40s17%
  • 50s18%
  • 60+14%
Weekday / weekend
  • Weekday61%
  • Weekend39%
Day of week
  • Mon8%
  • Tue13%
  • Wed12%
  • Thu15%
  • Fri13%
  • Sat24%
  • Sun15%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩17.5M-46.1%100.0%₩1.7M-46.1%010%Mixed
2025Q3₩20.2M-59.0%110.0%₩1.8M-59.0%100%Mixed
2025Q2₩16.9M-67.9%10-9.1%₩1.7M-64.7%100%Shrinking
2025Q1₩30.5M-53.3%9+12.5%₩3.4M-58.4%010%Possible crowding
2024Q4₩32.4M-61.2%10+25.0%₩3.2M-69.0%010%Possible crowding
2024Q3₩49.4M-68.5%11+37.5%₩4.5M-77.1%000%Possible crowding
2024Q2₩52.7M-69.1%11+37.5%₩4.8M-77.6%300%Possible crowding
2024Q1₩65.3M-65.8%80.0%₩8.2M-65.8%000%Mixed
2023Q4₩83.5M-52.8%80.0%₩10.4M-52.8%110%Mixed
2023Q3₩156.7M-7.2%80.0%₩19.6M-7.2%000%Mixed
2023Q2₩170.6M+8.4%80.0%₩21.3M+8.4%000%Growing
2023Q1₩191.1M+22.0%8-11.1%₩23.9M+37.2%000%Mixed
2022Q4₩176.8M+9.3%80.0%₩22.1M+9.3%000%Growing
2022Q3₩168.8M+3.5%80.0%₩21.1M+3.5%000%Growing
2022Q2₩157.4M+9.6%8-11.1%₩19.7M+23.2%010%Mixed
2022Q1₩156.7M+40.1%9+12.5%₩17.4M+24.6%100%Growing
2021Q4₩161.7M8₩20.2M000%
2021Q3₩163M8₩20.4M010%
2021Q2₩143.7M9₩16M210%
2021Q1₩111.8M8₩14M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.