SEOUL COMMERCIAL AREA

대학로(혜화역) 발달상권

종로구혜화동· Area 256,888 m² · Area code 3120012 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩808.8M▼ -6.5% YoY
Stores15▼ -6.3% YoY
Sales per store₩53.9M▼ -0.2% YoY

Reading this area Estimated sales fell 6.5% from a year earlier and stores fell 6.3%. Sales per store are about the same at -0.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +23.5%
Stores±0.0%
Sales per store▲ +23.5%
Market size
Estimated sales (quarter)
₩808.8M
vs 2024Q4
-6.5%
Estimated transactions
71,535
Per-store economics
Estimated sales per store
₩53.9M
vs a year ago
-0.2%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩654.9M – ₩968.2M
20212022202320242025
₩654.9M₩808.8M
Stores14 – 19
20212022202320242025
1515
Sales per store₩43.7M – ₩61M
20212022202320242025
₩43.7M₩53.9M
Openings0 – 2
20212022202320242025
11
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.5%, stores YoY -6.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
-6.3%
Franchise share
0% (0/15)
Movement
Openings (rate)
1 (7%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩891M₩808.8M
Stores 2024 Q1 → 2025 Q4
1915
Sales per store 2024 Q1 → 2025 Q4
₩46.9M₩53.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1135%
  • 11–1421%
  • 14–1720%
  • 17–2122%
  • 21–242%
Age
  • 10s1%
  • 20s18%
  • 30s19%
  • 40s13%
  • 50s19%
  • 60+30%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon17%
  • Tue19%
  • Wed20%
  • Thu14%
  • Fri18%
  • Sat9%
  • Sun5%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩808.8M-6.5%15-6.3%₩53.9M-0.2%100%Shrinking
2025Q3₩798.6M-13.3%14-17.6%₩57M+5.3%020%Shrinking
2025Q2₩832.6M-8.7%16-11.1%₩52M+2.7%100%Shrinking
2025Q1₩825.7M-7.3%16-15.8%₩51.6M+10.0%000%Shrinking
2024Q4₩864.8M-4.0%16-5.9%₩54.1M+2.0%010%Shrinking
2024Q3₩921.3M-1.7%170.0%₩54.2M-1.7%120%Mixed
2024Q2₩911.8M-2.2%18+12.5%₩50.7M-13.1%010%Possible crowding
2024Q1₩891M-2.7%19+26.7%₩46.9M-23.2%200%Possible crowding
2023Q4₩901.1M-2.0%17+6.3%₩53M-7.8%000%Possible crowding
2023Q3₩937.4M-3.2%17+6.3%₩55.1M-8.9%100%Possible crowding
2023Q2₩932.5M+7.8%16-5.9%₩58.3M+14.5%100%Mixed
2023Q1₩915.4M-2.5%15-6.3%₩61M+4.0%010%Possible recovery
2022Q4₩919.9M+14.5%160.0%₩57.5M+14.5%000%Growing
2022Q3₩968.2M+23.0%16+6.7%₩60.5M+15.3%010%Growing
2022Q2₩865.2M+25.1%17+13.3%₩50.9M+10.3%100%Growing
2022Q1₩938.6M+43.3%16+6.7%₩58.7M+34.4%000%Growing
2021Q4₩803.7M16₩50.2M100%
2021Q3₩787.4M15₩52.5M000%
2021Q2₩691.9M15₩46.1M110%
2021Q1₩654.9M15₩43.7M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.