SEOUL COMMERCIAL AREA

대학로(혜화역) 발달상권

종로구혜화동· Area 256,888 m² · Area code 3120012 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,306.7M▲ +46.9% YoY
Stores12▲ +9.1% YoY
Sales per store₩108.9M▲ +34.6% YoY

Reading this area Estimated sales rose 46.9% from a year earlier while stores were up 9.1%, so sales per store also rose 34.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +72.2%
Stores▲ +33.3%
Sales per store▲ +29.1%
Market size
Estimated sales (quarter)
₩1,306.7M
vs 2024Q4
+46.9%
Estimated transactions
33,759
Per-store economics
Estimated sales per store
₩108.9M
vs a year ago
+34.6%
Per transaction
₩39K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩724.5M – ₩1,306.7M
20212022202320242025
₩758.8M₩1,306.7M
Stores9 – 12
20212022202320242025
912
Sales per store₩76.3M – ₩108.9M
20212022202320242025
₩84.3M₩108.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +46.9%, stores YoY +9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+9.1%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,018.3M₩1,306.7M
Stores 2024 Q1 → 2025 Q4
1012
Sales per store 2024 Q1 → 2025 Q4
₩101.8M₩108.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1426%
  • 14–1728%
  • 17–2119%
  • 21–242%
Age
  • 10s1%
  • 20s8%
  • 30s11%
  • 40s16%
  • 50s27%
  • 60+37%
Weekday / weekend
  • Weekday92%
  • Weekend8%
Day of week
  • Mon15%
  • Tue19%
  • Wed23%
  • Thu12%
  • Fri23%
  • Sat8%
  • Sun0%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,306.7M+46.9%12+9.1%₩108.9M+34.6%000%Growing
2025Q3₩1,226.2M+33.7%12+9.1%₩102.2M+22.6%000%Growing
2025Q2₩1,116.8M+30.4%12+20.0%₩93.1M+8.7%000%Growing
2025Q1₩935.1M-8.2%12+20.0%₩77.9M-23.5%100%Possible crowding
2024Q4₩889.7M-6.3%11+10.0%₩80.9M-14.9%000%Possible crowding
2024Q3₩917.1M+13.2%11+10.0%₩83.4M+2.9%100%Mixed
2024Q2₩856.2M-9.9%100.0%₩85.6M-9.9%000%Mixed
2024Q1₩1,018.3M+24.0%100.0%₩101.8M+24.0%000%Growing
2023Q4₩950M+5.2%100.0%₩95M+5.2%000%Growing
2023Q3₩810M+6.1%100.0%₩81M+6.1%000%Growing
2023Q2₩950M+15.1%100.0%₩95M+15.1%000%Growing
2023Q1₩821.5M-10.4%100.0%₩82.2M-10.4%000%Mixed
2022Q4₩903.4M+10.8%100.0%₩90.3M+10.8%000%Growing
2022Q3₩763.5M-0.4%10+11.1%₩76.3M-10.4%000%Possible crowding
2022Q2₩825.1M+13.9%10+11.1%₩82.5M+2.5%000%Mixed
2022Q1₩916.5M+20.8%10+11.1%₩91.6M+8.7%000%Growing
2021Q4₩815.4M10₩81.5M100%
2021Q3₩766.8M9₩85.2M000%
2021Q2₩724.5M9₩80.5M000%
2021Q1₩758.8M9₩84.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.