SEOUL COMMERCIAL AREA

대학로(혜화역) Developed area

Jongno-gu (종로구) 혜화동· Area 256,888 m² · Area code 3120012 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,065.1M▲ +18.1% YoY
Stores14▼ -12.5% YoY
Sales per store₩76.1M▲ +35.0% YoY

Reading this area Against a year earlier, estimated sales +18.1%, stores -12.5% and sales per store +35.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +101.7%
Stores±0.0%
Sales per store▲ +101.7%
Market size
Estimated sales (quarter)
₩1,065.1M
vs 2024Q4
+18.1%
Estimated transactions
4,618
Per-store economics
Estimated sales per store
₩76.1M
vs a year ago
+35.0%
Per transaction
₩231K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩474.9M – ₩1,294.6M
20212022202320242025
₩528M₩1,065.1M
Stores13 – 16
20212022202320242025
1414
Sales per store₩32.2M – ₩92.5M
20212022202320242025
₩37.7M₩76.1M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share7% – 29%
20212022202320242025
7%29%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +18.1%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-12.5%
Franchise share
29% (4/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩835.5M₩1,065.1M
Stores 2024 Q1 → 2025 Q4
1414
Sales per store 2024 Q1 → 2025 Q4
₩59.7M₩76.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1415%
  • 14–1739%
  • 17–2135%
  • 21–246%
Age
  • 10s0%
  • 20s13%
  • 30s16%
  • 40s41%
  • 50s27%
  • 60+3%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon19%
  • Tue15%
  • Wed16%
  • Thu11%
  • Fri14%
  • Sat20%
  • Sun6%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,065.1M+18.1%14-12.5%₩76.1M+35.0%0029%Mixed
2025Q3₩1,294.6M+38.3%14-12.5%₩92.5M+58.0%0029%Mixed
2025Q2₩1,016.7M+10.7%14-6.7%₩72.6M+18.7%0029%Mixed
2025Q1₩996.5M+19.3%140.0%₩71.2M+19.3%1129%Growing
2024Q4₩901.9M+51.5%16+14.3%₩56.4M+32.6%0019%Growing
2024Q3₩936.2M+28.4%16+14.3%₩58.5M+12.4%1019%Growing
2024Q2₩918.1M+75.1%15+7.1%₩61.2M+63.4%1020%Growing
2024Q1₩835.5M+63.4%140.0%₩59.7M+63.4%1121%Growing
2023Q4₩595.2M+23.1%14-6.7%₩42.5M+31.9%1021%Mixed
2023Q3₩729.1M+21.8%140.0%₩52.1M+21.8%1014%Growing
2023Q2₩524.3M-15.8%14+7.7%₩37.5M-21.8%007%Possible crowding
2023Q1₩511.4M+7.7%14+7.7%₩36.5M-0.0%017%Mixed
2022Q4₩483.6M-17.4%15+15.4%₩32.2M-28.4%107%Possible crowding
2022Q3₩598.3M-13.1%14+7.7%₩42.7M-19.3%107%Possible crowding
2022Q2₩623M+25.2%130.0%₩47.9M+25.2%118%Growing
2022Q1₩474.9M-10.1%13-7.1%₩36.5M-3.1%008%Shrinking
2021Q4₩585.1M13₩45M008%
2021Q3₩688.5M13₩53M008%
2021Q2₩497.8M13₩38.3M018%
2021Q1₩528M14₩37.7M107%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.