SEOUL COMMERCIAL AREA

대학로(혜화역) 발달상권

종로구혜화동· Area 256,888 m² · Area code 3120012 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,073.4M▼ -10.9% YoY
Stores24▼ -7.7% YoY
Sales per store₩211.4M▼ -3.5% YoY

Reading this area Estimated sales fell 10.9% from a year earlier and stores fell 7.7%. Sales per store are down 3.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +35.1%
Stores▼ -17.2%
Sales per store▲ +63.2%
Market size
Estimated sales (quarter)
₩5,073.4M
vs 2024Q4
-10.9%
Estimated transactions
289,104
Per-store economics
Estimated sales per store
₩211.4M
vs a year ago
-3.5%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,548.5M – ₩6,002.5M
20212022202320242025
₩3,755.9M₩5,073.4M
Stores23 – 31
20212022202320242025
2924
Sales per store₩126.7M – ₩239M
20212022202320242025
₩129.5M₩211.4M
Openings0 – 6
20212022202320242025
12
Closings0 – 6
20212022202320242025
32
Franchise share56% – 72%
20212022202320242025
66%63%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.9%, stores YoY -7.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
24
vs a year ago
-7.7%
Franchise share
63% (15/24)
Movement
Openings (rate)
2 (5%)
Closings (rate)
2 (5%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩5,114.4M₩5,073.4M
Stores 2024 Q1 → 2025 Q4
2524
Sales per store 2024 Q1 → 2025 Q4
₩204.6M₩211.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–113%
  • 11–1418%
  • 14–1715%
  • 17–2135%
  • 21–2421%
Age
  • 10s2%
  • 20s23%
  • 30s23%
  • 40s24%
  • 50s22%
  • 60+6%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon9%
  • Tue11%
  • Wed15%
  • Thu14%
  • Fri15%
  • Sat20%
  • Sun16%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5,073.4M-10.9%24-7.7%₩211.4M-3.5%2263%Shrinking
2025Q3₩4,732.7M-13.9%25-3.8%₩189.3M-10.5%1356%Shrinking
2025Q2₩5,064.8M-13.5%250.0%₩202.6M-13.5%3364%Mixed
2025Q1₩4,962M-3.0%250.0%₩198.5M-3.0%1364%Mixed
2024Q4₩5,692.8M-0.8%26+8.3%₩219M-8.4%0165%Possible crowding
2024Q3₩5,498.9M+6.1%26+8.3%₩211.5M-2.1%2169%Mixed
2024Q2₩5,858.4M+7.6%250.0%₩234.3M+7.6%3372%Growing
2024Q1₩5,114.4M-5.3%25+8.7%₩204.6M-12.9%3072%Possible crowding
2023Q4₩5,736.8M-4.4%24-7.7%₩239M+3.5%1167%Shrinking
2023Q3₩5,185.1M-6.7%24-11.1%₩216M+4.9%0167%Shrinking
2023Q2₩5,442.2M+7.2%25-16.7%₩217.7M+28.7%4264%Mixed
2023Q1₩5,399.7M+33.3%23-23.3%₩234.8M+73.9%1470%Mixed
2022Q4₩6,002.5M+35.6%26-16.1%₩230.9M+61.7%0162%Mixed
2022Q3₩5,559M+56.7%27-3.6%₩205.9M+62.5%2659%Mixed
2022Q2₩5,074.6M+26.3%30+15.4%₩169.2M+9.5%0157%Growing
2022Q1₩4,049.7M+7.8%30+3.4%₩135M+4.2%1360%Growing
2021Q4₩4,425.9M31₩142.8M6261%
2021Q3₩3,548.5M28₩126.7M2064%
2021Q2₩4,016.5M26₩154.5M1569%
2021Q1₩3,755.9M29₩129.5M1366%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.