SEOUL COMMERCIAL AREA

대학로(혜화역) 발달상권

종로구혜화동· Area 256,888 m² · Area code 3120012 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치과의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩612.8M▼ -15.5% YoY
Stores7±0.0% YoY
Sales per store₩87.5M▼ -15.5% YoY

Reading this area Against a year earlier, estimated sales -15.5%, stores 0.0% and sales per store -15.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -18.5%
Stores▼ -12.5%
Sales per store▼ -6.9%
Market size
Estimated sales (quarter)
₩612.8M
vs 2024Q4
-15.5%
Estimated transactions
6,305
Per-store economics
Estimated sales per store
₩87.5M
vs a year ago
-15.5%
Per transaction
₩97K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩576.6M – ₩919.5M
20212022202320242025
₩752.1M₩612.8M
Stores7 – 8
20212022202320242025
87
Sales per store₩72.1M – ₩125.4M
20212022202320242025
₩94M₩87.5M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩919.5M₩612.8M
Stores 2024 Q1 → 2025 Q4
87
Sales per store 2024 Q1 → 2025 Q4
₩114.9M₩87.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1433%
  • 14–1731%
  • 17–2123%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s17%
  • 40s18%
  • 50s38%
  • 60+22%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon23%
  • Tue12%
  • Wed20%
  • Thu11%
  • Fri28%
  • Sat6%
  • Sun0%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩612.8M-15.5%70.0%₩87.5M-15.5%000%Mixed
2025Q3₩631.1M-27.5%70.0%₩90.2M-27.5%000%Mixed
2025Q2₩772.6M+4.3%70.0%₩110.4M+4.3%000%Growing
2025Q1₩877.7M-4.5%7-12.5%₩125.4M+9.1%000%Shrinking
2024Q4₩725.2M-4.5%7-12.5%₩103.6M+9.1%000%Shrinking
2024Q3₩870.5M+25.9%7-12.5%₩124.4M+43.9%000%Mixed
2024Q2₩740.8M-10.9%7-12.5%₩105.8M+1.9%010%Shrinking
2024Q1₩919.5M+4.0%80.0%₩114.9M+4.0%000%Growing
2023Q4₩759.5M+31.7%80.0%₩94.9M+31.7%000%Growing
2023Q3₩691.4M-6.3%80.0%₩86.4M-6.3%000%Mixed
2023Q2₩831M+18.2%80.0%₩103.9M+18.2%000%Growing
2023Q1₩884.2M+11.0%80.0%₩110.5M+11.0%000%Growing
2022Q4₩576.6M-17.2%80.0%₩72.1M-17.2%000%Mixed
2022Q3₩738.1M+0.5%80.0%₩92.3M+0.5%000%Mixed
2022Q2₩703M-16.9%80.0%₩87.9M-16.9%000%Mixed
2022Q1₩796.5M+5.9%80.0%₩99.6M+5.9%000%Growing
2021Q4₩696.1M8₩87M000%
2021Q3₩734.8M8₩91.9M000%
2021Q2₩846.4M8₩105.8M000%
2021Q1₩752.1M8₩94M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.