SEOUL COMMERCIAL AREA

대학로(혜화역) 발달상권

종로구혜화동· Area 256,888 m² · Area code 3120012 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩271.3M▼ -15.6% YoY
Stores7▲ +16.7% YoY
Sales per store₩38.8M▼ -27.7% YoY

Reading this area Stores rose 16.7% from a year earlier while estimated sales stayed about the same (-15.6%), so sales per store fell 27.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -30.0%
Stores▼ -12.5%
Sales per store▼ -20.0%
Market size
Estimated sales (quarter)
₩271.3M
vs 2024Q4
-15.6%
Estimated transactions
3,849
Per-store economics
Estimated sales per store
₩38.8M
vs a year ago
-27.7%
Per transaction
₩70K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩271.3M – ₩772M
20212022202320242025
₩387.4M₩271.3M
Stores5 – 8
20212022202320242025
87
Sales per store₩38.8M – ₩128.7M
20212022202320242025
₩48.4M₩38.8M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
00
Franchise share0% – 29%
20212022202320242025
0%29%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.6%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+16.7%
Franchise share
29% (2/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩424.7M₩271.3M
Stores 2024 Q1 → 2025 Q4
67
Sales per store 2024 Q1 → 2025 Q4
₩70.8M₩38.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1413%
  • 14–1717%
  • 17–2155%
  • 21–248%
Age
  • 10s0%
  • 20s30%
  • 30s42%
  • 40s5%
  • 50s8%
  • 60+15%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon29%
  • Tue17%
  • Wed13%
  • Thu14%
  • Fri17%
  • Sat6%
  • Sun3%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩271.3M-15.6%7+16.7%₩38.8M-27.7%0029%Possible crowding
2025Q3₩465.1M-7.4%7+16.7%₩66.4M-20.6%2029%Possible crowding
2025Q2₩415.9M+3.3%60.0%₩69.3M+3.3%0017%Growing
2025Q1₩365.3M-14.0%60.0%₩60.9M-14.0%0017%Mixed
2024Q4₩321.6M+4.7%60.0%₩53.6M+4.7%0017%Growing
2024Q3₩502.1M+16.5%60.0%₩83.7M+16.5%0017%Growing
2024Q2₩402.7M-7.9%60.0%₩67.1M-7.9%0017%Mixed
2024Q1₩424.7M-45.0%60.0%₩70.8M-45.0%0017%Mixed
2023Q4₩307.2M-34.7%60.0%₩51.2M-34.7%0017%Mixed
2023Q3₩430.8M-34.6%60.0%₩71.8M-34.6%0017%Mixed
2023Q2₩437M-21.4%6+20.0%₩72.8M-34.5%1017%Possible crowding
2023Q1₩772M+32.4%6+20.0%₩128.7M+10.4%000%Growing
2022Q4₩470.6M-9.8%6-25.0%₩78.4M+20.3%000%Shrinking
2022Q3₩658.8M+17.2%6-25.0%₩109.8M+56.3%100%Mixed
2022Q2₩556.3M-11.8%5-37.5%₩111.3M+41.1%000%Shrinking
2022Q1₩583M+50.5%5-37.5%₩116.6M+140.7%030%Mixed
2021Q4₩521.7M8₩65.2M000%
2021Q3₩562.1M8₩70.3M000%
2021Q2₩630.7M8₩78.8M000%
2021Q1₩387.4M8₩48.4M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.