SEOUL COMMERCIAL AREA

숙대입구역(남영역, 남영동) Developed area

Yongsan-gu (용산구) 남영동· Area 87,154 m² · Area code 3120042 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩75.5M▼ -43.3% YoY
Stores3▼ -25.0% YoY
Sales per store₩25.2M▼ -24.4% YoY

Reading this area Estimated sales fell 43.3% from a year earlier and stores fell 25.0%. Sales per store are down 24.4%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -44.4%
Stores±0.0%
Sales per store▼ -44.4%
Market size
Estimated sales (quarter)
₩75.5M
vs 2024Q4
-43.3%
Estimated transactions
1,266
Per-store economics
Estimated sales per store
₩25.2M
vs a year ago
-24.4%
Per transaction
₩60K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩57.6M – ₩230.6M
20212022202320242025
₩135.7M₩75.5M
Stores2 – 5
20212022202320242025
33
Sales per store₩16M – ₩76.9M
20212022202320242025
₩45.2M₩25.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -43.3%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (33%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩123.5M₩75.5M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩30.9M₩25.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0624%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2123%
  • 21–2453%
Age
  • 10s2%
  • 20s45%
  • 30s32%
  • 40s12%
  • 50s8%
  • 60+1%
Weekday / weekend
  • Weekday61%
  • Weekend39%
Day of week
  • Mon7%
  • Tue12%
  • Wed12%
  • Thu13%
  • Fri17%
  • Sat26%
  • Sun13%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩75.5M-43.3%3-25.0%₩25.2M-24.4%010%Sales↓ · Stores↓ · Per store↓
2025Q3₩64M-66.2%4-20.0%₩16M-57.7%100%Sales↓ · Stores↓ · Per store↓
2025Q2₩57.6M-71.8%3-40.0%₩19.2M-52.9%000%Sales↓ · Stores↓ · Per store↓
2025Q1₩76.4M-38.1%3-25.0%₩25.5M-17.5%010%Sales↓ · Stores↓ · Per store↓
2024Q4₩133.1M-12.5%40.0%₩33.3M-12.5%010%Sales↓ · Stores→ · Per store↓
2024Q3₩189.2M-16.2%5+66.7%₩37.8M-49.7%000%Sales↓ · Stores↑ · Per store↓
2024Q2₩204M+10.1%5+66.7%₩40.8M-33.9%100%Sales↑ · Stores↑ · Per store↓
2024Q1₩123.5M4+100.0%₩30.9M000%
2023Q4₩152.1M4+100.0%₩38M100%
2023Q3₩225.7M3+50.0%₩75.2M000%
2023Q2₩185.3M3+50.0%₩61.8M100%
2023Q120.0%000%
2022Q420.0%000%
2022Q32-33.3%000%
2022Q22-33.3%000%
2022Q12-33.3%000%
2021Q42010%
2021Q3₩166.6M3₩55.5M110%
2021Q2₩230.6M3₩76.9M000%
2021Q1₩135.7M3₩45.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.