SEOUL COMMERCIAL AREA

숙대입구역(남영역, 남영동) Developed area

Yongsan-gu (용산구) 남영동· Area 87,154 m² · Area code 3120042 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩62.9M▼ -1.7% YoY
Stores3±0.0% YoY
Sales per store₩21M▼ -1.7% YoY

Reading this area Against a year earlier, estimated sales -1.7%, stores 0.0% and sales per store -1.7% do not read in one direction. (vs a year earlier: Sales→ · Stores→ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +498.5%
Stores±0.0%
Sales per store▲ +498.5%
Market size
Estimated sales (quarter)
₩62.9M
vs 2024Q4
-1.7%
Estimated transactions
2,006
Per-store economics
Estimated sales per store
₩21M
vs a year ago
-1.7%
Per transaction
₩31K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩10.5M – ₩87.6M
20212022202320242025
₩10.5M₩62.9M
Stores3 – 3
20212022202320242025
33
Sales per store₩3.5M – ₩29.2M
20212022202320242025
₩3.5M₩21M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share33% – 33%
20212022202320242025
33%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩60M₩62.9M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩20M₩21M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0655%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–218%
  • 21–2437%
Age
  • 10s1%
  • 20s28%
  • 30s34%
  • 40s8%
  • 50s27%
  • 60+2%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon9%
  • Tue16%
  • Wed13%
  • Thu11%
  • Fri18%
  • Sat21%
  • Sun13%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩62.9M-1.7%30.0%₩21M-1.7%0033%Sales→ · Stores→ · Per store→
2025Q3₩54.1M-28.3%30.0%₩18M-28.3%0033%Sales↓ · Stores→ · Per store↓
2025Q2₩61.2M-16.2%30.0%₩20.4M-16.2%0033%Sales↓ · Stores→ · Per store↓
2025Q1₩87.6M+46.1%30.0%₩29.2M+46.1%0033%Sales↑ · Stores→ · Per store↑
2024Q4₩64M-1.4%30.0%₩21.3M-1.4%0033%Sales→ · Stores→ · Per store→
2024Q3₩75.5M+1.8%30.0%₩25.2M+1.8%0033%Sales→ · Stores→ · Per store→
2024Q2₩73M+8.7%30.0%₩24.3M+8.7%0033%Sales↑ · Stores→ · Per store↑
2024Q1₩60M-13.8%30.0%₩20M-13.8%1133%Sales↓ · Stores→ · Per store↓
2023Q4₩64.9M+14.8%30.0%₩21.6M+14.8%0033%Sales↑ · Stores→ · Per store↑
2023Q3₩74.2M+5.5%30.0%₩24.7M+5.5%0033%Sales↑ · Stores→ · Per store↑
2023Q2₩67.1M+17.2%30.0%₩22.4M+17.2%0033%Sales↑ · Stores→ · Per store↑
2023Q1₩69.6M+294.3%30.0%₩23.2M+294.3%0033%Sales↑ · Stores→ · Per store↑
2022Q4₩56.5M+43.7%30.0%₩18.8M+43.7%0033%Sales↑ · Stores→ · Per store↑
2022Q3₩70.3M+377.1%30.0%₩23.4M+377.1%0033%Sales↑ · Stores→ · Per store↑
2022Q2₩57.2M+127.3%30.0%₩19.1M+127.3%0033%Sales↑ · Stores→ · Per store↑
2022Q1₩17.6M+67.9%30.0%₩5.9M+67.9%0033%Sales↑ · Stores→ · Per store↑
2021Q4₩39.3M3₩13.1M0033%
2021Q3₩14.7M3₩4.9M0033%
2021Q2₩25.2M3₩8.4M0033%
2021Q1₩10.5M3₩3.5M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.