SEOUL COMMERCIAL AREA

숙대입구역(남영역, 남영동) Developed area

Yongsan-gu (용산구) 남영동· Area 87,154 m² · Area code 3120042 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩133.5M▲ +3.6% YoY
Stores5±0.0% YoY
Sales per store₩26.7M▲ +3.6% YoY

Reading this area Estimated sales rose 3.6% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 3.6%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +103.5%
Stores▲ +150.0%
Sales per store▼ -18.6%
Market size
Estimated sales (quarter)
₩133.5M
vs 2024Q4
+3.6%
Estimated transactions
4,475
Per-store economics
Estimated sales per store
₩26.7M
vs a year ago
+3.6%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩61.4M – ₩143.1M
20212022202320242025
₩65.6M₩133.5M
Stores2 – 5
20212022202320242025
25
Sales per store₩18.1M – ₩39.3M
20212022202320242025
₩32.8M₩26.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share20% – 50%
20212022202320242025
50%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
20% (1/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩129.4M₩133.5M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩25.9M₩26.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1437%
  • 14–176%
  • 17–2134%
  • 21–2422%
Age
  • 10s0%
  • 20s30%
  • 30s33%
  • 40s17%
  • 50s12%
  • 60+8%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon13%
  • Tue14%
  • Wed21%
  • Thu15%
  • Fri17%
  • Sat14%
  • Sun6%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩133.5M+3.6%50.0%₩26.7M+3.6%0020%Sales↑ · Stores→ · Per store↑
2025Q3₩128.4M+8.5%50.0%₩25.7M+8.5%0020%Sales↑ · Stores→ · Per store↑
2025Q2₩124M+4.7%50.0%₩24.8M+4.7%0020%Sales↑ · Stores→ · Per store↑
2025Q1₩121.6M-6.0%50.0%₩24.3M-6.0%0020%Sales↓ · Stores→ · Per store↓
2024Q4₩128.8M-10.0%50.0%₩25.8M-10.0%0020%Sales↓ · Stores→ · Per store↓
2024Q3₩118.3M-0.7%50.0%₩23.7M-0.7%0020%Sales→ · Stores→ · Per store→
2024Q2₩118.4M-14.9%50.0%₩23.7M-14.9%0020%Sales↓ · Stores→ · Per store↓
2024Q1₩129.4M-3.7%50.0%₩25.9M-3.7%0020%Sales↓ · Stores→ · Per store↓
2023Q4₩143.1M+1.9%50.0%₩28.6M+1.9%0020%Sales→ · Stores→ · Per store→
2023Q3₩119.2M-13.4%50.0%₩23.8M-13.4%0020%Sales↓ · Stores→ · Per store↓
2023Q2₩139.2M+53.6%50.0%₩27.8M+53.6%0020%Sales↑ · Stores→ · Per store↑
2023Q1₩134.4M+118.7%5+66.7%₩26.9M+31.2%0020%Sales↑ · Stores↑ · Per store↑
2022Q4₩140.5M+78.9%5+66.7%₩28.1M+7.4%0020%Sales↑ · Stores↑ · Per store↑
2022Q3₩137.6M+102.3%5+150.0%₩27.5M-19.1%0020%Sales↑ · Stores↑ · Per store↓
2022Q2₩90.7M+15.4%5+150.0%₩18.1M-53.8%2020%Sales↑ · Stores↑ · Per store↓
2022Q1₩61.4M-6.3%3+50.0%₩20.5M-37.6%0033%Sales↓ · Stores↑ · Per store↓
2021Q4₩78.5M3₩26.2M1033%
2021Q3₩68M2₩34M0050%
2021Q2₩78.6M2₩39.3M0050%
2021Q1₩65.6M2₩32.8M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.