SEOUL COMMERCIAL AREA

숙대입구역(남영역, 남영동) 발달상권

용산구남영동· Area 87,154 m² · Area code 3120042 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩128.3M▲ +10.5% YoY
Stores2±0.0% YoY
Sales per store₩64.2M▲ +10.5% YoY

Reading this area Estimated sales rose 10.5% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 10.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +142.1%
Stores±0.0%
Sales per store▲ +142.1%
Market size
Estimated sales (quarter)
₩128.3M
vs 2024Q4
+10.5%
Estimated transactions
2,541
Per-store economics
Estimated sales per store
₩64.2M
vs a year ago
+10.5%
Per transaction
₩51K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩37.3M – ₩161M
20212022202320242025
₩53M₩128.3M
Stores2 – 2
20212022202320242025
22
Sales per store₩18.6M – ₩80.5M
20212022202320242025
₩26.5M₩64.2M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share50% – 50%
20212022202320242025
50%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +10.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
50% (1/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩144.4M₩128.3M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩72.2M₩64.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0613%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2134%
  • 21–2453%
Age
  • 10s4%
  • 20s29%
  • 30s29%
  • 40s14%
  • 50s18%
  • 60+5%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon12%
  • Tue12%
  • Wed15%
  • Thu15%
  • Fri19%
  • Sat20%
  • Sun7%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩128.3M+10.5%20.0%₩64.2M+10.5%0050%Growing
2025Q3₩94.3M-14.7%20.0%₩47.2M-14.7%0050%Mixed
2025Q2₩108.2M-19.8%20.0%₩54.1M-19.8%0050%Mixed
2025Q1₩118.4M-18.0%20.0%₩59.2M-18.0%0050%Mixed
2024Q4₩116.1M-17.4%20.0%₩58.1M-17.4%0050%Mixed
2024Q3₩110.5M-21.1%20.0%₩55.3M-21.1%0050%Mixed
2024Q2₩134.9M-1.2%20.0%₩67.5M-1.2%0050%Mixed
2024Q1₩144.4M-10.3%20.0%₩72.2M-10.3%0050%Mixed
2023Q4₩140.6M-8.7%20.0%₩70.3M-8.7%0050%Mixed
2023Q3₩140.1M+3.4%20.0%₩70.1M+3.4%0050%Growing
2023Q2₩136.5M-8.6%20.0%₩68.3M-8.6%0050%Mixed
2023Q1₩161M+283.8%20.0%₩80.5M+283.8%0050%Growing
2022Q4₩154M+78.1%20.0%₩77M+78.1%0050%Growing
2022Q3₩135.5M+263.8%20.0%₩67.8M+263.8%0050%Growing
2022Q2₩149.5M+98.9%20.0%₩74.7M+98.9%0050%Growing
2022Q1₩41.9M-20.9%20.0%₩21M-20.9%0050%Mixed
2021Q4₩86.4M2₩43.2M0050%
2021Q3₩37.3M2₩18.6M0050%
2021Q2₩75.2M2₩37.6M0050%
2021Q1₩53M2₩26.5M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.