SEOUL COMMERCIAL AREA

숙대입구역(남영역, 남영동) 발달상권

용산구남영동· Area 87,154 m² · Area code 3120042 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,874M▼ -5.6% YoY
Stores16±0.0% YoY
Sales per store₩242.1M▼ -5.6% YoY

Reading this area Against a year earlier, estimated sales -5.6%, stores 0.0% and sales per store -5.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +11.0%
Stores±0.0%
Sales per store▲ +11.0%
Market size
Estimated sales (quarter)
₩3,874M
vs 2024Q4
-5.6%
Estimated transactions
106,641
Per-store economics
Estimated sales per store
₩242.1M
vs a year ago
-5.6%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,491.2M – ₩4,327.7M
20212022202320242025
₩3,491.2M₩3,874M
Stores16 – 17
20212022202320242025
1616
Sales per store₩218.2M – ₩270.5M
20212022202320242025
₩218.2M₩242.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
0.0%
Franchise share
0% (0/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3,731.8M₩3,874M
Stores 2024 Q1 → 2025 Q4
1616
Sales per store 2024 Q1 → 2025 Q4
₩233.2M₩242.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1434%
  • 14–1728%
  • 17–2124%
  • 21–240%
Age
  • 10s1%
  • 20s19%
  • 30s26%
  • 40s17%
  • 50s16%
  • 60+22%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon21%
  • Tue18%
  • Wed14%
  • Thu19%
  • Fri17%
  • Sat10%
  • Sun1%
Gender
  • Male33%
  • Female67%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,874M-5.6%160.0%₩242.1M-5.6%000%Mixed
2025Q3₩4,327.7M+9.0%160.0%₩270.5M+9.0%000%Growing
2025Q2₩4,034.8M+0.6%16-5.9%₩252.2M+6.9%000%Possible recovery
2025Q1₩3,598.7M-3.6%160.0%₩224.9M-3.6%000%Mixed
2024Q4₩4,105.1M+4.1%160.0%₩256.6M+4.1%000%Growing
2024Q3₩3,971M+3.0%160.0%₩248.2M+3.0%010%Mixed
2024Q2₩4,012.1M+7.0%17+6.3%₩236M+0.7%100%Mixed
2024Q1₩3,731.8M+3.4%160.0%₩233.2M+3.4%000%Growing
2023Q4₩3,945M+6.4%160.0%₩246.6M+6.4%000%Growing
2023Q3₩3,855.4M+3.0%160.0%₩241M+3.0%000%Mixed
2023Q2₩3,750.3M-7.9%160.0%₩234.4M-7.9%000%Mixed
2023Q1₩3,609.2M-7.9%160.0%₩225.6M-7.9%000%Mixed
2022Q4₩3,708.7M-2.3%160.0%₩231.8M-2.3%000%Mixed
2022Q3₩3,743.7M+1.1%160.0%₩234M+1.1%000%Mixed
2022Q2₩4,069.9M+3.1%160.0%₩254.4M+3.1%000%Growing
2022Q1₩3,917.5M+12.2%160.0%₩244.8M+12.2%000%Growing
2021Q4₩3,797.1M16₩237.3M000%
2021Q3₩3,703.8M16₩231.5M000%
2021Q2₩3,948.6M16₩246.8M000%
2021Q1₩3,491.2M16₩218.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.