SEOUL COMMERCIAL AREA

숙대입구역(남영역, 남영동) Developed area

Yongsan-gu (용산구) 남영동· Area 87,154 m² · Area code 3120042 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩415M▼ -12.5% YoY
Stores10▼ -16.7% YoY
Sales per store₩41.5M▲ +5.0% YoY

Reading this area Estimated sales fell 12.5% from a year earlier and stores fell 16.7%. Sales per store are up 5.0%. (vs a year earlier: Sales↓ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +26.3%
Stores▼ -9.1%
Sales per store▲ +38.9%
Market size
Estimated sales (quarter)
₩415M
vs 2024Q4
-12.5%
Estimated transactions
40,729
Per-store economics
Estimated sales per store
₩41.5M
vs a year ago
+5.0%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩257.8M – ₩565.3M
20212022202320242025
₩328.7M₩415M
Stores10 – 13
20212022202320242025
1110
Sales per store₩23.4M – ₩51.4M
20212022202320242025
₩29.9M₩41.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share8% – 18%
20212022202320242025
18%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.5%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-16.7%
Franchise share
10% (1/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩444.4M₩415M
Stores 2024 Q1 → 2025 Q4
1110
Sales per store 2024 Q1 → 2025 Q4
₩40.4M₩41.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–1111%
  • 11–1424%
  • 14–1716%
  • 17–2134%
  • 21–2410%
Age
  • 10s1%
  • 20s21%
  • 30s27%
  • 40s20%
  • 50s20%
  • 60+10%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon13%
  • Tue14%
  • Wed17%
  • Thu16%
  • Fri16%
  • Sat12%
  • Sun11%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩415M-12.5%10-16.7%₩41.5M+5.0%0010%Sales↓ · Stores↓ · Per store↑
2025Q3₩410.1M-10.0%10-9.1%₩41M-1.0%0110%Sales↓ · Stores↓ · Per store→
2025Q2₩278.2M-41.0%110.0%₩25.3M-41.0%009%Sales↓ · Stores→ · Per store↓
2025Q1₩257.8M-42.0%110.0%₩23.4M-42.0%019%Sales↓ · Stores→ · Per store↓
2024Q4₩474.2M-16.1%12+9.1%₩39.5M-23.1%108%Sales↓ · Stores↑ · Per store↓
2024Q3₩455.7M-2.4%11-8.3%₩41.4M+6.5%119%Sales→ · Stores↓ · Per store↑
2024Q2₩471.3M-6.6%11-8.3%₩42.8M+1.9%009%Sales↓ · Stores↓ · Per store→
2024Q1₩444.4M-6.5%11-15.4%₩40.4M+10.5%009%Sales↓ · Stores↓ · Per store↑
2023Q4₩565.3M+3.3%11-8.3%₩51.4M+12.7%019%Sales↑ · Stores↓ · Per store↑
2023Q3₩467M+0.0%120.0%₩38.9M+0.0%008%Sales→ · Stores→ · Per store→
2023Q2₩504.4M+4.4%120.0%₩42M+4.4%128%Sales↑ · Stores→ · Per store↑
2023Q1₩475.3M+6.9%13+8.3%₩36.6M-1.3%108%Sales↑ · Stores↑ · Per store→
2022Q4₩547.1M+38.5%120.0%₩45.6M+38.5%018%Sales↑ · Stores→ · Per store↑
2022Q3₩466.9M+38.8%12+9.1%₩38.9M+27.3%0017%Sales↑ · Stores↑ · Per store↑
2022Q2₩483.3M+27.2%12+9.1%₩40.3M+16.6%0017%Sales↑ · Stores↑ · Per store↑
2022Q1₩444.5M+35.2%12+9.1%₩37M+24.0%0017%Sales↑ · Stores↑ · Per store↑
2021Q4₩395M12₩32.9M2117%
2021Q3₩336.3M11₩30.6M0018%
2021Q2₩379.9M11₩34.5M0018%
2021Q1₩328.7M11₩29.9M0118%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.