SEOUL COMMERCIAL AREA

숙대입구역(남영역, 남영동) 발달상권

용산구남영동· Area 87,154 m² · Area code 3120042 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩162.5M▼ -16.6% YoY
Stores6±0.0% YoY
Sales per store₩27.1M▼ -16.6% YoY

Reading this area Against a year earlier, estimated sales -16.6%, stores 0.0% and sales per store -16.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +119.2%
Stores▼ -14.3%
Sales per store▲ +155.8%
Market size
Estimated sales (quarter)
₩162.5M
vs 2024Q4
-16.6%
Estimated transactions
1,534
Per-store economics
Estimated sales per store
₩27.1M
vs a year ago
-16.6%
Per transaction
₩106K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.3M – ₩241.2M
20212022202320242025
₩74.1M₩162.5M
Stores6 – 7
20212022202320242025
76
Sales per store₩185K – ₩34.5M
20212022202320242025
₩10.6M₩27.1M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩151.9M₩162.5M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩21.7M₩27.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1427%
  • 14–1745%
  • 17–2125%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s15%
  • 40s5%
  • 50s32%
  • 60+47%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon10%
  • Tue14%
  • Wed21%
  • Thu10%
  • Fri13%
  • Sat13%
  • Sun18%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩162.5M-16.6%60.0%₩27.1M-16.6%000%Mixed
2025Q3₩184.9M+4.3%6-14.3%₩30.8M+21.7%000%Mixed
2025Q2₩157.9M-21.4%6-14.3%₩26.3M-8.3%000%Shrinking
2025Q1₩142.4M-6.3%6-14.3%₩23.7M+9.4%000%Shrinking
2024Q4₩194.7M-13.6%6-14.3%₩32.5M+0.8%010%Shrinking
2024Q3₩177.3M-11.1%70.0%₩25.3M-11.1%000%Mixed
2024Q2₩200.9M-16.7%70.0%₩28.7M-16.7%000%Mixed
2024Q1₩151.9M-4.3%70.0%₩21.7M-4.3%000%Mixed
2023Q4₩225.4M-6.5%70.0%₩32.2M-6.5%000%Mixed
2023Q3₩199.5M+8.2%70.0%₩28.5M+8.2%000%Growing
2023Q2₩241.1M+30.6%70.0%₩34.4M+30.6%000%Growing
2023Q1₩158.7M+25.9%70.0%₩22.7M+25.9%000%Growing
2022Q4₩241.2M+14.7%70.0%₩34.5M+14.7%000%Growing
2022Q3₩184.4M+3587.4%70.0%₩26.3M+3587.4%000%Growing
2022Q2₩184.7M+14147.8%70.0%₩26.4M+14147.8%000%Growing
2022Q1₩126M+70.1%70.0%₩18M+70.1%000%Growing
2021Q4₩210.3M7₩30M000%
2021Q3₩5M7₩714K000%
2021Q2₩1.3M7₩185K000%
2021Q1₩74.1M7₩10.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.