SEOUL COMMERCIAL AREA

숙대입구역(남영역, 남영동) Developed area

Yongsan-gu (용산구) 남영동· Area 87,154 m² · Area code 3120042 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩66M▼ -19.3% YoY
Stores3▼ -25.0% YoY
Sales per store₩22M▲ +7.6% YoY

Reading this area Estimated sales fell 19.3% from a year earlier and stores fell 25.0%. Sales per store are up 7.6%. (vs a year earlier: Sales↓ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +145.3%
Stores▼ -40.0%
Sales per store▲ +308.8%
Market size
Estimated sales (quarter)
₩66M
vs 2024Q4
-19.3%
Estimated transactions
4,486
Per-store economics
Estimated sales per store
₩22M
vs a year ago
+7.6%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩23.1M – ₩99.5M
20212022202320242025
₩26.9M₩66M
Stores3 – 5
20212022202320242025
53
Sales per store₩5.4M – ₩24.9M
20212022202320242025
₩5.4M₩22M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -19.3%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩80.9M₩66M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩20.2M₩22M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–143%
  • 14–1714%
  • 17–2147%
  • 21–2435%
Age
  • 10s5%
  • 20s9%
  • 30s12%
  • 40s15%
  • 50s37%
  • 60+23%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon12%
  • Tue13%
  • Wed15%
  • Thu15%
  • Fri16%
  • Sat19%
  • Sun10%
Gender
  • Male90%
  • Female10%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩66M-19.3%3-25.0%₩22M+7.6%000%Sales↓ · Stores↓ · Per store↑
2025Q3₩61.2M-26.7%3-25.0%₩20.4M-2.3%010%Sales↓ · Stores↓ · Per store→
2025Q2₩73.3M-3.5%40.0%₩18.3M-3.5%000%Sales↓ · Stores→ · Per store↓
2025Q1₩67.9M-16.0%40.0%₩17M-16.0%000%Sales↓ · Stores→ · Per store↓
2024Q4₩81.7M-5.5%40.0%₩20.4M-5.5%000%Sales↓ · Stores→ · Per store↓
2024Q3₩83.6M+16.2%40.0%₩20.9M+16.2%000%Sales↑ · Stores→ · Per store↑
2024Q2₩75.9M-1.6%40.0%₩19M-1.6%000%Sales→ · Stores→ · Per store→
2024Q1₩80.9M-18.7%40.0%₩20.2M-18.7%000%Sales↓ · Stores→ · Per store↓
2023Q4₩86.4M+4.6%40.0%₩21.6M+4.6%000%Sales↑ · Stores→ · Per store↑
2023Q3₩71.9M+16.4%40.0%₩18M+16.4%000%Sales↑ · Stores→ · Per store↑
2023Q2₩77.2M+47.5%40.0%₩19.3M+47.5%000%Sales↑ · Stores→ · Per store↑
2023Q1₩99.5M+330.3%40.0%₩24.9M+330.3%000%Sales↑ · Stores→ · Per store↑
2022Q4₩82.6M+45.5%40.0%₩20.7M+45.5%000%Sales↑ · Stores→ · Per store↑
2022Q3₩61.8M+53.2%40.0%₩15.4M+53.2%000%Sales↑ · Stores→ · Per store↑
2022Q2₩52.3M+49.5%40.0%₩13.1M+49.5%000%Sales↑ · Stores→ · Per store↑
2022Q1₩23.1M-14.0%4-20.0%₩5.8M+7.5%000%Sales↓ · Stores↓ · Per store↑
2021Q4₩56.8M4₩14.2M000%
2021Q3₩40.3M4₩10.1M000%
2021Q2₩35M4₩8.7M010%
2021Q1₩26.9M5₩5.4M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.