SEOUL COMMERCIAL AREA

숙대입구역(남영역, 남영동) 발달상권

용산구남영동· Area 87,154 m² · Area code 3120042 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩288.7M▼ -6.6% YoY
Stores4▼ -20.0% YoY
Sales per store₩72.2M▲ +16.7% YoY

Reading this area Estimated sales fell 6.6% from a year earlier and stores fell 20.0%. Sales per store are up 16.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -10.9%
Stores▼ -20.0%
Sales per store▲ +11.4%
Market size
Estimated sales (quarter)
₩288.7M
vs 2024Q4
-6.6%
Estimated transactions
36,009
Per-store economics
Estimated sales per store
₩72.2M
vs a year ago
+16.7%
Per transaction
₩8K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩255.8M – ₩481.7M
20212022202320242025
₩324.1M₩288.7M
Stores4 – 5
20212022202320242025
54
Sales per store₩51.2M – ₩96.3M
20212022202320242025
₩64.8M₩72.2M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
01
Franchise share20% – 40%
20212022202320242025
40%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.6%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (20%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩356.8M₩288.7M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩71.4M₩72.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1115%
  • 11–1430%
  • 14–1733%
  • 17–2122%
  • 21–241%
Age
  • 10s0%
  • 20s14%
  • 30s20%
  • 40s19%
  • 50s20%
  • 60+26%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon20%
  • Tue20%
  • Wed11%
  • Thu18%
  • Fri17%
  • Sat14%
  • Sun0%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩288.7M-6.6%4-20.0%₩72.2M+16.7%0125%Shrinking
2025Q3₩255.8M-6.3%50.0%₩51.2M-6.3%0020%Mixed
2025Q2₩276M-11.5%50.0%₩55.2M-11.5%0020%Mixed
2025Q1₩336M-5.8%50.0%₩67.2M-5.8%0020%Mixed
2024Q4₩309.2M-35.8%50.0%₩61.8M-35.8%0020%Mixed
2024Q3₩273.1M-30.4%50.0%₩54.6M-30.4%0020%Mixed
2024Q2₩311.9M-31.9%50.0%₩62.4M-31.9%0120%Mixed
2024Q1₩356.8M-20.9%50.0%₩71.4M-20.9%0040%Mixed
2023Q4₩481.7M+11.4%50.0%₩96.3M+11.4%0040%Growing
2023Q3₩392.6M-1.0%50.0%₩78.5M-1.0%0040%Mixed
2023Q2₩457.7M+21.8%50.0%₩91.5M+21.8%0040%Growing
2023Q1₩450.9M+4.0%50.0%₩90.2M+4.0%0040%Growing
2022Q4₩432.3M+18.8%50.0%₩86.5M+18.8%0040%Growing
2022Q3₩396.7M+4.3%50.0%₩79.3M+4.3%0040%Growing
2022Q2₩375.8M+2.1%50.0%₩75.2M+2.1%0040%Mixed
2022Q1₩433.4M+33.7%50.0%₩86.7M+33.7%0040%Growing
2021Q4₩363.9M5₩72.8M0040%
2021Q3₩380.4M5₩76.1M0040%
2021Q2₩368.1M5₩73.6M0040%
2021Q1₩324.1M5₩64.8M1040%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.