SEOUL COMMERCIAL AREA

서울역 발달상권

중구회현동· Area 435,455 m² · Area code 3120043 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩17,918.3M▲ +8.3% YoY
Stores93▲ +1.1% YoY
Sales per store₩192.7M▲ +7.1% YoY

Reading this area Estimated sales rose 8.3% from a year earlier while stores were about the same at +1.1%, so sales per store also rose 7.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +110.3%
Stores▼ -10.6%
Sales per store▲ +135.2%
Market size
Estimated sales (quarter)
₩17,918.3M
vs 2024Q4
+8.3%
Estimated transactions
382,541
Per-store economics
Estimated sales per store
₩192.7M
vs a year ago
+7.1%
Per transaction
₩47K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7,765.9M – ₩17,918.3M
20212022202320242025
₩8,519.6M₩17,918.3M
Stores82 – 105
20212022202320242025
10493
Sales per store₩74M – ₩192.7M
20212022202320242025
₩81.9M₩192.7M
Openings0 – 8
20212022202320242025
28
Closings0 – 15
20212022202320242025
22
Franchise share28% – 36%
20212022202320242025
29%35%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.3%, stores YoY +1.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
93
vs a year ago
+1.1%
Franchise share
35% (33/93)
Movement
Openings (rate)
8 (6%)
Closings (rate)
2 (2%)
Net store change
+6
Estimated sales 2024 Q1 → 2025 Q4
₩15,051.6M₩17,918.3M
Stores 2024 Q1 → 2025 Q4
8693
Sales per store 2024 Q1 → 2025 Q4
₩175M₩192.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1451%
  • 14–175%
  • 17–2136%
  • 21–247%
Age
  • 10s0%
  • 20s9%
  • 30s28%
  • 40s26%
  • 50s22%
  • 60+15%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon17%
  • Tue19%
  • Wed19%
  • Thu17%
  • Fri18%
  • Sat6%
  • Sun4%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩17,918.3M+8.3%93+1.1%₩192.7M+7.1%8235%Growing
2025Q3₩16,198.2M+8.7%89-2.2%₩182M+11.1%0135%Growing
2025Q2₩14,760.3M+1.7%900.0%₩164M+1.7%1234%Mixed
2025Q1₩15,255.6M+1.4%90+4.7%₩169.5M-3.1%2336%Possible crowding
2024Q4₩16,552.6M+7.5%92+10.8%₩179.9M-3.0%4334%Competition inflow
2024Q3₩14,904.5M+13.4%91+11.0%₩163.8M+2.2%2134%Mixed
2024Q2₩14,510.9M+8.6%90-1.1%₩161.2M+9.8%5134%Growing
2024Q1₩15,051.6M+4.4%86-9.5%₩175M+15.4%5036%Mixed
2023Q4₩15,396.6M+0.0%83-14.4%₩185.5M+16.9%6435%Possible recovery
2023Q3₩13,143.2M-3.8%82-17.2%₩160.3M+16.2%21534%Shrinking
2023Q2₩13,359.1M-8.5%91-9.0%₩146.8M+0.5%0635%Shrinking
2023Q1₩14,413M+38.8%95-4.0%₩151.7M+44.6%1436%Mixed
2022Q4₩15,394.8M+16.1%97-5.8%₩158.7M+23.3%2236%Mixed
2022Q3₩13,656.3M+75.8%99-5.7%₩137.9M+86.5%5533%Mixed
2022Q2₩14,601.7M+46.7%100-2.9%₩146M+51.1%2132%Growing
2022Q1₩10,387.4M+21.9%99-4.8%₩104.9M+28.1%1632%Mixed
2021Q4₩13,260.2M103₩128.7M3232%
2021Q3₩7,765.9M105₩74M6329%
2021Q2₩9,953.4M103₩96.6M4628%
2021Q1₩8,519.6M104₩81.9M2229%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.