SEOUL COMMERCIAL AREA

서울역 발달상권

중구회현동· Area 435,455 m² · Area code 3120043 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩481.8M▼ -28.1% YoY
Stores19±0.0% YoY
Sales per store₩25.4M▼ -28.1% YoY

Reading this area Against a year earlier, estimated sales -28.1%, stores 0.0% and sales per store -28.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -5.8%
Stores▲ +11.8%
Sales per store▼ -15.7%
Market size
Estimated sales (quarter)
₩481.8M
vs 2024Q4
-28.1%
Estimated transactions
38,028
Per-store economics
Estimated sales per store
₩25.4M
vs a year ago
-28.1%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩481.8M – ₩899.3M
20212022202320242025
₩511.2M₩481.8M
Stores17 – 23
20212022202320242025
1719
Sales per store₩24.5M – ₩42.8M
20212022202320242025
₩30.1M₩25.4M
Openings0 – 3
20212022202320242025
23
Closings0 – 4
20212022202320242025
11
Franchise share65% – 94%
20212022202320242025
94%68%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -28.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
0.0%
Franchise share
68% (13/19)
Movement
Openings (rate)
3 (9%)
Closings (rate)
1 (3%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩714.2M₩481.8M
Stores 2024 Q1 → 2025 Q4
1919
Sales per store 2024 Q1 → 2025 Q4
₩37.6M₩25.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1460%
  • 14–177%
  • 17–2119%
  • 21–243%
Age
  • 10s0%
  • 20s12%
  • 30s29%
  • 40s31%
  • 50s19%
  • 60+9%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon19%
  • Tue19%
  • Wed21%
  • Thu19%
  • Fri18%
  • Sat3%
  • Sun2%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩481.8M-28.1%190.0%₩25.4M-28.1%3168%Mixed
2025Q3₩610.7M-9.5%17-15.0%₩35.9M+6.5%1282%Shrinking
2025Q2₩590.5M-12.8%17-10.5%₩34.7M-2.6%0188%Shrinking
2025Q1₩586.1M-17.9%18-5.3%₩32.6M-13.4%0283%Shrinking
2024Q4₩670.5M-17.1%19-9.5%₩35.3M-8.4%1184%Shrinking
2024Q3₩674.6M-25.0%20-4.8%₩33.7M-21.2%1075%Shrinking
2024Q2₩677.3M-23.1%19-13.6%₩35.6M-11.0%0079%Shrinking
2024Q1₩714.2M-10.0%19-13.6%₩37.6M+4.3%2479%Shrinking
2023Q4₩809.1M-2.7%21-8.7%₩38.5M+6.6%1071%Possible recovery
2023Q3₩899.3M+47.1%21+5.0%₩42.8M+40.1%1367%Growing
2023Q2₩881.3M+24.6%22+10.0%₩40.1M+13.3%0068%Growing
2023Q1₩793.3M+45.7%22+10.0%₩36.1M+32.4%1268%Growing
2022Q4₩831.6M+33.2%23+15.0%₩36.2M+15.9%3265%Growing
2022Q3₩611.3M+24.6%200.0%₩30.6M+24.6%1085%Growing
2022Q2₩707.3M+7.6%20+5.3%₩35.4M+2.2%0080%Mixed
2022Q1₩544.5M+6.5%20+17.6%₩27.2M-9.5%0080%Competition inflow
2021Q4₩624.2M20₩31.2M0080%
2021Q3₩490.4M20₩24.5M1080%
2021Q2₩657.5M19₩34.6M2084%
2021Q1₩511.2M17₩30.1M2194%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.