SEOUL COMMERCIAL AREA

서울역 발달상권

중구회현동· Area 435,455 m² · Area code 3120043 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩7,329M▲ +11.8% YoY
Stores16▼ -5.9% YoY
Sales per store₩458.1M▲ +18.8% YoY

Reading this area Against a year earlier, estimated sales +11.8%, stores -5.9% and sales per store +18.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +26.0%
Stores▲ +14.3%
Sales per store▲ +10.3%
Market size
Estimated sales (quarter)
₩7,329M
vs 2024Q4
+11.8%
Estimated transactions
78,583
Per-store economics
Estimated sales per store
₩458.1M
vs a year ago
+18.8%
Per transaction
₩93K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,815.5M – ₩7,706.8M
20212022202320242025
₩5,815.5M₩7,329M
Stores13 – 17
20212022202320242025
1416
Sales per store₩385.7M – ₩513.8M
20212022202320242025
₩415.4M₩458.1M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +11.8%, stores YoY -5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
-5.9%
Franchise share
0% (0/16)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩6,479.3M₩7,329M
Stores 2024 Q1 → 2025 Q4
1416
Sales per store 2024 Q1 → 2025 Q4
₩462.8M₩458.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1140%
  • 11–1430%
  • 14–1723%
  • 17–218%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s42%
  • 40s32%
  • 50s11%
  • 60+12%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon20%
  • Tue16%
  • Wed20%
  • Thu15%
  • Fri18%
  • Sat10%
  • Sun0%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩7,329M+11.8%16-5.9%₩458.1M+18.8%100%Mixed
2025Q3₩7,706.8M+17.5%15-6.3%₩513.8M+25.3%000%Mixed
2025Q2₩6,334.9M+1.0%150.0%₩422.3M+1.0%010%Mixed
2025Q1₩6,247.2M-3.6%16+14.3%₩390.5M-15.6%010%Possible crowding
2024Q4₩6,556.2M+1.1%17+21.4%₩385.7M-16.8%100%Possible crowding
2024Q3₩6,561M+0.2%16+14.3%₩410.1M-12.4%100%Possible crowding
2024Q2₩6,271.3M-6.2%15+7.1%₩418.1M-12.5%100%Possible crowding
2024Q1₩6,479.3M-0.8%140.0%₩462.8M-0.8%000%Mixed
2023Q4₩6,485.6M-2.2%140.0%₩463.3M-2.2%000%Mixed
2023Q3₩6,550.8M+4.4%140.0%₩467.9M+4.4%000%Growing
2023Q2₩6,688.3M+6.9%140.0%₩477.7M+6.9%000%Growing
2023Q1₩6,531M+10.9%14+7.7%₩466.5M+3.0%000%Growing
2022Q4₩6,630.4M+6.9%140.0%₩473.6M+6.9%000%Growing
2022Q3₩6,272.9M-4.7%140.0%₩448.1M-4.7%000%Mixed
2022Q2₩6,255M-0.7%140.0%₩446.8M-0.7%100%Mixed
2022Q1₩5,887M+1.2%13-7.1%₩452.8M+9.0%010%Possible recovery
2021Q4₩6,204.5M14₩443.2M000%
2021Q3₩6,583.4M14₩470.2M000%
2021Q2₩6,301.7M14₩450.1M000%
2021Q1₩5,815.5M14₩415.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.