SEOUL COMMERCIAL AREA

서울역 발달상권

중구회현동· Area 435,455 m² · Area code 3120043 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩800.6M▲ +34.3% YoY
Stores18±0.0% YoY
Sales per store₩44.5M▲ +34.3% YoY

Reading this area Estimated sales rose 34.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 34.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -13.8%
Stores▲ +12.5%
Sales per store▼ -23.4%
Market size
Estimated sales (quarter)
₩800.6M
vs 2024Q4
+34.3%
Estimated transactions
61,340
Per-store economics
Estimated sales per store
₩44.5M
vs a year ago
+34.3%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩596.2M – ₩1,178.7M
20212022202320242025
₩929.3M₩800.6M
Stores15 – 19
20212022202320242025
1618
Sales per store₩33.1M – ₩66.5M
20212022202320242025
₩58.1M₩44.5M
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
10
Franchise share83% – 113%
20212022202320242025
106%83%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +34.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
0.0%
Franchise share
83% (15/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩865.2M₩800.6M
Stores 2024 Q1 → 2025 Q4
1718
Sales per store 2024 Q1 → 2025 Q4
₩50.9M₩44.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1126%
  • 11–1439%
  • 14–1721%
  • 17–2114%
  • 21–241%
Age
  • 10s0%
  • 20s11%
  • 30s36%
  • 40s28%
  • 50s15%
  • 60+10%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon18%
  • Tue17%
  • Wed21%
  • Thu17%
  • Fri20%
  • Sat4%
  • Sun3%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩800.6M+34.3%180.0%₩44.5M+34.3%0083%Growing
2025Q3₩867.8M+14.0%180.0%₩48.2M+14.0%0083%Growing
2025Q2₩688M-19.9%18+5.9%₩38.2M-24.4%0083%Possible crowding
2025Q1₩712.5M-17.6%18+5.9%₩39.6M-22.2%0283%Possible crowding
2024Q4₩596.2M-33.9%18+5.9%₩33.1M-37.6%1194%Possible crowding
2024Q3₩761.4M-19.6%18+5.9%₩42.3M-24.1%1194%Possible crowding
2024Q2₩859.3M-12.4%17-10.5%₩50.5M-2.1%00106%Shrinking
2024Q1₩865.2M-15.0%17-10.5%₩50.9M-5.0%00106%Shrinking
2023Q4₩901.7M-18.8%17-5.6%₩53M-14.0%00106%Shrinking
2023Q3₩947M-19.7%17-5.6%₩55.7M-14.9%02106%Shrinking
2023Q2₩980.6M-14.9%19+5.6%₩51.6M-19.4%1195%Possible crowding
2023Q1₩1,017.9M+38.6%19+11.8%₩53.6M+24.0%1095%Growing
2022Q4₩1,110.2M-1.8%18+5.9%₩61.7M-7.3%00100%Possible crowding
2022Q3₩1,178.7M+58.6%18+5.9%₩65.5M+49.8%00100%Growing
2022Q2₩1,152.8M+16.6%18+20.0%₩64M-2.8%30100%Mixed
2022Q1₩734.6M-20.9%17+6.3%₩43.2M-25.6%1294%Possible crowding
2021Q4₩1,130.7M17₩66.5M00100%
2021Q3₩743.1M17₩43.7M31100%
2021Q2₩988.6M15₩65.9M12113%
2021Q1₩929.3M16₩58.1M11106%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.