SEOUL COMMERCIAL AREA

서울역 Developed area

Jung-gu (중구) 회현동· Area 435,455 m² · Area code 3120043 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,780.2M▲ +41.4% YoY
Stores20▼ -4.8% YoY
Sales per store₩89M▲ +48.5% YoY

Reading this area Against a year earlier, estimated sales +41.4%, stores -4.8% and sales per store +48.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +119.2%
Stores▲ +17.6%
Sales per store▲ +86.3%
Market size
Estimated sales (quarter)
₩1,780.2M
vs 2024Q4
+41.4%
Estimated transactions
36,770
Per-store economics
Estimated sales per store
₩89M
vs a year ago
+48.5%
Per transaction
₩48K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩812.2M – ₩1,821.7M
20212022202320242025
₩812.2M₩1,780.2M
Stores17 – 24
20212022202320242025
1720
Sales per store₩47.6M – ₩89M
20212022202320242025
₩47.8M₩89M
Openings0 – 3
20212022202320242025
10
Closings0 – 3
20212022202320242025
31
Franchise share13% – 24%
20212022202320242025
24%15%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +41.4%, stores YoY -4.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
-4.8%
Franchise share
15% (3/20)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (4%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,131.2M₩1,780.2M
Stores 2024 Q1 → 2025 Q4
2220
Sales per store 2024 Q1 → 2025 Q4
₩51.4M₩89M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1463%
  • 14–177%
  • 17–2126%
  • 21–243%
Age
  • 10s0%
  • 20s12%
  • 30s37%
  • 40s26%
  • 50s16%
  • 60+9%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon15%
  • Tue18%
  • Wed20%
  • Thu17%
  • Fri17%
  • Sat7%
  • Sun5%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,780.2M+41.4%20-4.8%₩89M+48.5%0115%Mixed
2025Q3₩1,821.7M+53.3%21-8.7%₩86.7M+67.9%0014%Mixed
2025Q2₩1,695.3M+54.7%21-8.7%₩80.7M+69.5%0114%Mixed
2025Q1₩1,598.8M+41.3%220.0%₩72.7M+41.3%1014%Growing
2024Q4₩1,259.1M-1.8%21-8.7%₩60M+7.6%0214%Possible recovery
2024Q3₩1,188.6M-8.6%23-4.2%₩51.7M-4.6%1113%Shrinking
2024Q2₩1,095.5M-10.8%23+4.5%₩47.6M-14.7%1013%Possible crowding
2024Q1₩1,131.2M-23.7%220.0%₩51.4M-23.7%0114%Mixed
2023Q4₩1,282M-18.9%23+9.5%₩55.7M-26.0%0113%Possible crowding
2023Q3₩1,300.6M-7.9%24+33.3%₩54.2M-30.9%3213%Possible crowding
2023Q2₩1,228.3M-21.2%22+22.2%₩55.8M-35.5%1118%Possible crowding
2023Q1₩1,481.7M+9.4%22+29.4%₩67.4M-15.4%1018%Competition inflow
2022Q4₩1,581.4M+19.2%21+16.7%₩75.3M+2.2%3019%Mixed
2022Q3₩1,411.6M+55.1%180.0%₩78.4M+55.1%0022%Growing
2022Q2₩1,558.9M+41.2%180.0%₩86.6M+41.2%2122%Growing
2022Q1₩1,353.9M+66.7%170.0%₩79.6M+66.7%0124%Growing
2021Q4₩1,326.7M18₩73.7M0022%
2021Q3₩909.9M18₩50.5M0022%
2021Q2₩1,103.9M18₩61.3M2122%
2021Q1₩812.2M17₩47.8M1324%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.