SEOUL COMMERCIAL AREA

서울역 Developed area

Jung-gu (중구) 회현동· Area 435,455 m² · Area code 3120043 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩303.5M▲ +2.8% YoY
Stores1±0.0% YoY
Sales per store₩303.5M▲ +2.8% YoY

Reading this area Against a year earlier, estimated sales +2.8%, stores 0.0% and sales per store +2.8% do not read in one direction. (vs a year earlier: Sales→ · Stores→ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +73.8%
Stores▼ -50.0%
Sales per store▲ +247.6%
Market size
Estimated sales (quarter)
₩303.5M
vs 2024Q4
+2.8%
Estimated transactions
5,156
Per-store economics
Estimated sales per store
₩303.5M
vs a year ago
+2.8%
Per transaction
₩59K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩144.3M – ₩442.8M
20212022202320242025
₩174.6M₩303.5M
Stores1 – 2
20212022202320242025
21
Sales per store₩72.2M – ₩330M
20212022202320242025
₩87.3M₩303.5M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share250% – 600%
20212022202320242025
250%500%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
500% (5/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩275.2M₩303.5M
Stores 2024 Q1 → 2025 Q4
11
Sales per store 2024 Q1 → 2025 Q4
₩275.2M₩303.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–110%
  • 11–140%
  • 14–172%
  • 17–2134%
  • 21–2458%
Age
  • 10s0%
  • 20s9%
  • 30s26%
  • 40s26%
  • 50s25%
  • 60+13%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon14%
  • Tue14%
  • Wed17%
  • Thu15%
  • Fri20%
  • Sat13%
  • Sun7%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩303.5M+2.8%10.0%₩303.5M+2.8%00500%Sales→ · Stores→ · Per store→
2025Q3₩300.7M+4.4%10.0%₩300.7M+4.4%00500%Sales↑ · Stores→ · Per store↑
2025Q2₩274M+2.0%10.0%₩274M+2.0%00500%Sales→ · Stores→ · Per store→
2025Q1₩308.8M+12.2%10.0%₩308.8M+12.2%00500%Sales↑ · Stores→ · Per store↑
2024Q4₩295.3M+0.6%10.0%₩295.3M+0.6%00500%Sales→ · Stores→ · Per store→
2024Q3₩288.1M-2.7%10.0%₩288.1M-2.7%00500%Sales→ · Stores→ · Per store→
2024Q2₩268.7M-18.6%10.0%₩268.7M-18.6%01500%Sales↓ · Stores→ · Per store↓
2024Q1₩275.2M-9.5%10.0%₩275.2M-9.5%10600%Sales↓ · Stores→ · Per store↓
2023Q4₩293.5M-33.7%1-50.0%₩293.5M+32.6%00500%Sales↓ · Stores↓ · Per store↑
2023Q3₩296.1M-29.1%1-50.0%₩296.1M+41.7%00500%Sales↓ · Stores↓ · Per store↑
2023Q2₩330M-24.3%1-50.0%₩330M+51.3%01500%Sales↓ · Stores↓ · Per store↑
2023Q1₩304M+51.0%1-50.0%₩304M+201.9%12600%Sales↑ · Stores↓ · Per store↑
2022Q4₩442.8M+75.6%20.0%₩221.4M+75.6%10300%Sales↑ · Stores→ · Per store↑
2022Q3₩417.9M+189.6%20.0%₩209M+189.6%00250%Sales↑ · Stores→ · Per store↑
2022Q2₩436.1M+75.4%20.0%₩218.1M+75.4%00250%Sales↑ · Stores→ · Per store↑
2022Q1₩201.4M+15.3%20.0%₩100.7M+15.3%00250%Sales↑ · Stores→ · Per store↑
2021Q4₩252.2M2₩126.1M00250%
2021Q3₩144.3M2₩72.2M00250%
2021Q2₩248.6M2₩124.3M00250%
2021Q1₩174.6M2₩87.3M10250%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.