SEOUL COMMERCIAL AREA

서울역 발달상권

중구회현동· Area 435,455 m² · Area code 3120043 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩797.1M▼ -33.2% YoY
Stores8▲ +60.0% YoY
Sales per store₩99.6M▼ -58.3% YoY

Reading this area Stores rose 60.0% from a year earlier while estimated sales stayed about the same (-33.2%), so sales per store fell 58.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +19.7%
Stores▲ +60.0%
Sales per store▼ -25.2%
Market size
Estimated sales (quarter)
₩797.1M
vs 2024Q4
-33.2%
Estimated transactions
2,692
Per-store economics
Estimated sales per store
₩99.6M
vs a year ago
-58.3%
Per transaction
₩296K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩461M – ₩1,696.1M
20212022202320242025
₩665.8M₩797.1M
Stores5 – 8
20212022202320242025
58
Sales per store₩92.2M – ₩339.2M
20212022202320242025
₩133.2M₩99.6M
Openings0 – 3
20212022202320242025
10
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -33.2%, stores YoY +60.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+60.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,696.1M₩797.1M
Stores 2024 Q1 → 2025 Q4
58
Sales per store 2024 Q1 → 2025 Q4
₩339.2M₩99.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1425%
  • 14–1723%
  • 17–2132%
  • 21–249%
Age
  • 10s0%
  • 20s8%
  • 30s35%
  • 40s23%
  • 50s30%
  • 60+3%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon16%
  • Tue26%
  • Wed19%
  • Thu15%
  • Fri17%
  • Sat6%
  • Sun0%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩797.1M-33.2%8+60.0%₩99.6M-58.3%000%Possible crowding
2025Q3₩883M+12.9%8+60.0%₩110.4M-29.4%300%Competition inflow
2025Q2₩876.9M-1.3%50.0%₩175.4M-1.3%000%Mixed
2025Q1₩1,512.2M-10.8%50.0%₩302.4M-10.8%000%Mixed
2024Q4₩1,193.3M+105.3%50.0%₩238.7M+105.3%000%Growing
2024Q3₩782M-33.2%50.0%₩156.4M-33.2%000%Mixed
2024Q2₩888.9M+28.4%50.0%₩177.8M+28.4%000%Growing
2024Q1₩1,696.1M+2.6%50.0%₩339.2M+2.6%000%Mixed
2023Q4₩581.4M-25.8%50.0%₩116.3M-25.8%000%Mixed
2023Q3₩1,170.5M-22.0%50.0%₩234.1M-22.0%000%Mixed
2023Q2₩692M-29.9%50.0%₩138.4M-29.9%000%Mixed
2023Q1₩1,653.2M+5.1%50.0%₩330.6M+5.1%000%Growing
2022Q4₩783.3M-7.1%50.0%₩156.7M-7.1%000%Mixed
2022Q3₩1,500M+225.4%50.0%₩300M+225.4%000%Growing
2022Q2₩987.6M+19.7%50.0%₩197.5M+19.7%000%Growing
2022Q1₩1,573.3M+136.3%50.0%₩314.7M+136.3%000%Growing
2021Q4₩843.4M5₩168.7M000%
2021Q3₩461M5₩92.2M000%
2021Q2₩825.4M5₩165.1M000%
2021Q1₩665.8M5₩133.2M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.