SEOUL COMMERCIAL AREA

서울역 Developed area

Jung-gu (중구) 회현동· Area 435,455 m² · Area code 3120043 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,935.3M▼ -27.7% YoY
Stores9▲ +12.5% YoY
Sales per store₩215M▼ -35.7% YoY

Reading this area Stores rose 12.5% from a year earlier while estimated sales stayed about the same (-27.7%), so sales per store fell 35.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +134.3%
Stores▼ -25.0%
Sales per store▲ +212.4%
Market size
Estimated sales (quarter)
₩1,935.3M
vs 2024Q4
-27.7%
Estimated transactions
36,292
Per-store economics
Estimated sales per store
₩215M
vs a year ago
-35.7%
Per transaction
₩53K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩669.2M – ₩2,960.8M
20212022202320242025
₩826M₩1,935.3M
Stores8 – 12
20212022202320242025
129
Sales per store₩60.8M – ₩346.4M
20212022202320242025
₩68.8M₩215M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share8% – 13%
20212022202320242025
8%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -27.7%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+12.5%
Franchise share
11% (1/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,211.7M₩1,935.3M
Stores 2024 Q1 → 2025 Q4
99
Sales per store 2024 Q1 → 2025 Q4
₩245.7M₩215M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–1427%
  • 14–175%
  • 17–2137%
  • 21–2429%
Age
  • 10s0%
  • 20s11%
  • 30s36%
  • 40s31%
  • 50s17%
  • 60+5%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon17%
  • Tue17%
  • Wed20%
  • Thu18%
  • Fri20%
  • Sat6%
  • Sun2%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,935.3M-27.7%9+12.5%₩215M-35.7%0011%Possible crowding
2025Q3₩2,188.5M-21.0%9+12.5%₩243.2M-29.8%0011%Possible crowding
2025Q2₩2,808.3M+7.2%90.0%₩312M+7.2%1011%Growing
2025Q1₩2,421.3M+9.5%8-11.1%₩302.7M+23.2%0013%Mixed
2024Q4₩2,676.8M+17.2%8-11.1%₩334.6M+31.9%0013%Mixed
2024Q3₩2,771.4M+17.4%8-11.1%₩346.4M+32.0%0113%Mixed
2024Q2₩2,619.8M-0.4%90.0%₩291.1M-0.4%0011%Mixed
2024Q1₩2,211.7M-2.3%90.0%₩245.7M-2.3%0011%Mixed
2023Q4₩2,283.2M-0.7%9-18.2%₩253.7M+21.3%0011%Possible recovery
2023Q3₩2,361.1M-10.1%9-18.2%₩262.3M+9.8%0011%Shrinking
2023Q2₩2,629.8M-11.2%9-18.2%₩292.2M+8.6%0011%Shrinking
2023Q1₩2,264.7M+105.5%9-10.0%₩251.6M+128.3%0211%Mixed
2022Q4₩2,300.2M+64.6%11+22.2%₩209.1M+34.6%009%Growing
2022Q3₩2,627.4M+292.6%110.0%₩238.9M+292.6%009%Growing
2022Q2₩2,960.8M+166.1%11-8.3%₩269.2M+190.3%109%Mixed
2022Q1₩1,102M+33.4%10-16.7%₩110.2M+60.1%1010%Mixed
2021Q4₩1,397.9M9₩155.3M0211%
2021Q3₩669.2M11₩60.8M019%
2021Q2₩1,112.5M12₩92.7M008%
2021Q1₩826M12₩68.8M018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.