SEOUL COMMERCIAL AREA

회기역 발달상권

동대문구휘경1동· Area 127,203 m² · Area code 3120065 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,112.6M▲ +3.0% YoY
Stores34±0.0% YoY
Sales per store₩62.1M▲ +3.0% YoY

Reading this area Against a year earlier, estimated sales +3.0%, stores 0.0% and sales per store +3.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +64.2%
Stores±0.0%
Sales per store▲ +64.2%
Market size
Estimated sales (quarter)
₩2,112.6M
vs 2024Q4
+3.0%
Estimated transactions
83,410
Per-store economics
Estimated sales per store
₩62.1M
vs a year ago
+3.0%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,267.7M – ₩2,339.4M
20212022202320242025
₩1,286.6M₩2,112.6M
Stores33 – 40
20212022202320242025
3434
Sales per store₩36.2M – ₩68.8M
20212022202320242025
₩37.8M₩62.1M
Openings0 – 5
20212022202320242025
01
Closings0 – 5
20212022202320242025
00
Franchise share14% – 27%
20212022202320242025
15%26%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
34
vs a year ago
0.0%
Franchise share
26% (9/34)
Movement
Openings (rate)
1 (2%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩2,007.5M₩2,112.6M
Stores 2024 Q1 → 2025 Q4
3534
Sales per store 2024 Q1 → 2025 Q4
₩57.4M₩62.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–115%
  • 11–1423%
  • 14–1710%
  • 17–2138%
  • 21–2417%
Age
  • 10s2%
  • 20s26%
  • 30s20%
  • 40s16%
  • 50s23%
  • 60+14%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon13%
  • Tue13%
  • Wed15%
  • Thu14%
  • Fri15%
  • Sat18%
  • Sun13%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,112.6M+3.0%340.0%₩62.1M+3.0%1026%Mixed
2025Q3₩2,039.5M+10.4%33-8.3%₩61.8M+20.4%2327%Mixed
2025Q2₩1,927.2M-4.4%35-5.4%₩55.1M+1.0%1123%Shrinking
2025Q1₩2,027.9M+1.0%350.0%₩57.9M+1.0%1023%Mixed
2024Q4₩2,051.3M-10.9%34-2.9%₩60.3M-8.3%0224%Mixed
2024Q3₩1,847.8M-21.0%36+5.9%₩51.3M-25.4%2322%Possible crowding
2024Q2₩2,016.5M-9.4%37+8.8%₩54.5M-16.7%4122%Possible crowding
2024Q1₩2,007.5M-8.8%35-7.9%₩57.4M-1.0%1120%Shrinking
2023Q4₩2,302.5M+2.7%35-7.9%₩65.8M+11.5%2120%Possible recovery
2023Q3₩2,339.4M+28.3%34-5.6%₩68.8M+35.8%2221%Mixed
2023Q2₩2,225.1M+31.8%34-15.0%₩65.4M+55.0%1521%Mixed
2023Q1₩2,201.1M+64.1%38+5.6%₩57.9M+55.4%1118%Growing
2022Q4₩2,242.7M+27.3%38+5.6%₩59M+20.6%2018%Growing
2022Q3₩1,823.7M+43.9%36+2.9%₩50.7M+39.9%2519%Growing
2022Q2₩1,688.4M+21.2%40+14.3%₩42.2M+6.1%5115%Growing
2022Q1₩1,341.6M+4.3%36+5.9%₩37.3M-1.5%0017%Mixed
2021Q4₩1,762.1M36₩48.9M2017%
2021Q3₩1,267.7M35₩36.2M1114%
2021Q2₩1,392.6M35₩39.8M1014%
2021Q1₩1,286.6M34₩37.8M0015%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.