SEOUL COMMERCIAL AREA

회기역 발달상권

동대문구휘경1동· Area 127,203 m² · Area code 3120065 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores3▲ +50.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2023 Q2
Estimated sales▼ -87.0%
Stores±0.0%
Sales per store▼ -87.0%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7.2M – ₩73.7M
20212022202320242025
₩73.7M
Stores2 – 3
20212022202320242025
33
Sales per store₩2.4M – ₩24.6M
20212022202320242025
₩24.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share67% – 167%
20212022202320242025
167%67%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
+50.0%
Franchise share
67% (2/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
23
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–146%
  • 14–1718%
  • 17–2157%
  • 21–2419%
Age
  • 10s3%
  • 20s30%
  • 30s27%
  • 40s13%
  • 50s19%
  • 60+8%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon17%
  • Tue11%
  • Wed20%
  • Thu17%
  • Fri10%
  • Sat13%
  • Sun13%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2023 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q43+50.0%0067%
2025Q33+50.0%1067%
2025Q220.0%00100%
2025Q120.0%00100%
2024Q420.0%00100%
2024Q320.0%00100%
2024Q22-33.3%00100%
2024Q12-33.3%00100%
2023Q42-33.3%00100%
2023Q32-33.3%01100%
2023Q2₩9.6M-30.6%30.0%₩3.2M-30.6%0067%Mixed
2023Q1₩7.2M-49.6%30.0%₩2.4M-49.6%0067%Mixed
2022Q4₩13.8M-22.6%30.0%₩4.6M-22.6%0067%Mixed
2022Q3₩12.8M-17.8%30.0%₩4.3M-17.8%0167%Mixed
2022Q2₩13.8M-24.2%30.0%₩4.6M-24.2%00100%Mixed
2022Q1₩14.4M-80.5%30.0%₩4.8M-80.5%00100%Mixed
2021Q4₩17.9M3₩6M01100%
2021Q3₩15.5M3₩5.2M00133%
2021Q2₩18.3M3₩6.1M01133%
2021Q1₩73.7M3₩24.6M00167%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2023-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.