SEOUL COMMERCIAL AREA

회기역 발달상권

동대문구휘경1동· Area 127,203 m² · Area code 3120065 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

피부관리실 2025 Q4 · Seoul data

Estimated sales (quarter)₩21M▼ -10.4% YoY
Stores11±0.0% YoY
Sales per store₩1.9M▼ -10.4% YoY

Reading this area Against a year earlier, estimated sales -10.4%, stores 0.0% and sales per store -10.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -29.4%
Stores▲ +37.5%
Sales per store▼ -48.7%
Market size
Estimated sales (quarter)
₩21M
vs 2024Q4
-10.4%
Estimated transactions
294
Per-store economics
Estimated sales per store
₩1.9M
vs a year ago
-10.4%
Per transaction
₩71K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6.7M – ₩35.9M
20212022202320242025
₩29.7M₩21M
Stores8 – 11
20212022202320242025
811
Sales per store₩670K – ₩3.7M
20212022202320242025
₩3.7M₩1.9M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
0.0%
Franchise share
0% (0/11)
Movement
Openings (rate)
1 (9%)
Closings (rate)
1 (9%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩16.6M₩21M
Stores 2024 Q1 → 2025 Q4
1011
Sales per store 2024 Q1 → 2025 Q4
₩1.7M₩1.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–1113%
  • 11–1424%
  • 14–1721%
  • 17–2129%
  • 21–244%
Age
  • 10s0%
  • 20s29%
  • 30s16%
  • 40s9%
  • 50s40%
  • 60+6%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon8%
  • Tue3%
  • Wed10%
  • Thu25%
  • Fri26%
  • Sat20%
  • Sun8%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩21M-10.4%110.0%₩1.9M-10.4%110%Mixed
2025Q3₩35.7M+286.8%110.0%₩3.2M+286.8%000%Growing
2025Q2₩21.5M-22.4%11+10.0%₩2M-29.5%000%Possible crowding
2025Q1₩25.8M+55.1%11+10.0%₩2.3M+41.0%000%Growing
2024Q4₩23.4M+249.5%11+10.0%₩2.1M+217.8%110%Growing
2024Q3₩9.2M-36.9%11+22.2%₩838K-48.3%100%Possible crowding
2024Q2₩27.7M+39.4%100.0%₩2.8M+39.4%000%Growing
2024Q1₩16.6M-24.3%100.0%₩1.7M-24.3%110%Mixed
2023Q4₩6.7M-69.3%100.0%₩670K-69.3%100%Mixed
2023Q3₩14.6M-36.2%9-10.0%₩1.6M-29.1%010%Shrinking
2023Q2₩19.9M-44.6%100.0%₩2M-44.6%000%Mixed
2023Q1₩22M+20.3%100.0%₩2.2M+20.3%000%Growing
2022Q4₩21.8M+42.7%10+11.1%₩2.2M+28.4%000%Growing
2022Q3₩22.9M-1.6%10+25.0%₩2.3M-21.3%000%Possible crowding
2022Q2₩35.9M+89.7%10+25.0%₩3.6M+51.8%000%Growing
2022Q1₩18.3M-38.5%10+25.0%₩1.8M-50.8%100%Possible crowding
2021Q4₩15.3M9₩1.7M100%
2021Q3₩23.3M8₩2.9M000%
2021Q2₩18.9M8₩2.4M000%
2021Q1₩29.7M8₩3.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.