SEOUL COMMERCIAL AREA

회기역 발달상권

동대문구휘경1동· Area 127,203 m² · Area code 3120065 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩836.1M▲ +6.4% YoY
Stores18▲ +5.9% YoY
Sales per store₩46.4M▲ +0.5% YoY

Reading this area Against a year earlier, estimated sales +6.4%, stores +5.9% and sales per store +0.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +35.1%
Stores±0.0%
Sales per store▲ +35.1%
Market size
Estimated sales (quarter)
₩836.1M
vs 2024Q4
+6.4%
Estimated transactions
18,903
Per-store economics
Estimated sales per store
₩46.4M
vs a year ago
+0.5%
Per transaction
₩44K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩522.1M – ₩1,109.9M
20212022202320242025
₩618.7M₩836.1M
Stores16 – 19
20212022202320242025
1818
Sales per store₩29.1M – ₩69.4M
20212022202320242025
₩34.4M₩46.4M
Openings0 – 2
20212022202320242025
21
Closings0 – 1
20212022202320242025
11
Franchise share5% – 11%
20212022202320242025
6%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.4%, stores YoY +5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+5.9%
Franchise share
11% (2/18)
Movement
Openings (rate)
1 (5%)
Closings (rate)
1 (5%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩860.7M₩836.1M
Stores 2024 Q1 → 2025 Q4
1818
Sales per store 2024 Q1 → 2025 Q4
₩47.8M₩46.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0622%
  • 06–110%
  • 11–140%
  • 14–172%
  • 17–2133%
  • 21–2443%
Age
  • 10s1%
  • 20s25%
  • 30s29%
  • 40s19%
  • 50s19%
  • 60+7%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon9%
  • Tue11%
  • Wed13%
  • Thu14%
  • Fri16%
  • Sat24%
  • Sun13%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩836.1M+6.4%18+5.9%₩46.4M+0.5%1111%Mixed
2025Q3₩873.9M-1.6%19+11.8%₩46M-11.9%005%Possible crowding
2025Q2₩999.2M+5.2%19+5.6%₩52.6M-0.3%005%Mixed
2025Q1₩777.4M-9.7%19+5.6%₩40.9M-14.4%205%Possible crowding
2024Q4₩785.5M-10.3%17-5.6%₩46.2M-5.0%006%Shrinking
2024Q3₩888M+9.0%170.0%₩52.2M+9.0%016%Growing
2024Q2₩949.8M+1.1%18+5.9%₩52.8M-4.5%006%Possible crowding
2024Q1₩860.7M+1.6%18+5.9%₩47.8M-4.0%006%Possible crowding
2023Q4₩875.6M-17.9%18+5.9%₩48.6M-22.5%106%Possible crowding
2023Q3₩814.6M-26.6%17+6.3%₩47.9M-30.9%006%Possible crowding
2023Q2₩939.2M-11.4%170.0%₩55.2M-11.4%006%Mixed
2023Q1₩846.9M+62.2%170.0%₩49.8M+62.2%006%Growing
2022Q4₩1,067.1M+56.9%17-5.6%₩62.8M+66.1%106%Mixed
2022Q3₩1,109.9M+111.7%16-11.1%₩69.4M+138.2%016%Mixed
2022Q2₩1,059.8M+27.7%17-5.6%₩62.3M+35.3%006%Mixed
2022Q1₩522.1M-15.6%17-5.6%₩30.7M-10.6%016%Shrinking
2021Q4₩680.3M18₩37.8M006%
2021Q3₩524.2M18₩29.1M116%
2021Q2₩829.6M18₩46.1M006%
2021Q1₩618.7M18₩34.4M216%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.