SEOUL COMMERCIAL AREA

회기역 발달상권

동대문구휘경1동· Area 127,203 m² · Area code 3120065 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

슈퍼마켓 2025 Q4 · Seoul data

Estimated sales (quarter)₩30.3MYoY
Stores11▲ +22.2% YoY
Sales per store₩2.8MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2025 Q3 → 2025 Q4
Estimated sales▼ -8.8%
Stores▲ +10.0%
Sales per store▼ -17.1%
Market size
Estimated sales (quarter)
₩30.3M
vs 2024Q4
Estimated transactions
974
Per-store economics
Estimated sales per store
₩2.8M
vs a year ago
Per transaction
₩31K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩30.3M – ₩33.3M
20212022202320242025
₩30.3M
Stores9 – 11
20212022202320242025
911
Sales per store₩2.8M – ₩3.3M
20212022202320242025
₩2.8M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share18% – 33%
20212022202320242025
33%18%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+22.2%
Franchise share
18% (2/11)
Movement
Openings (rate)
1 (8%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩30.3M
Stores 2024 Q1 → 2025 Q4
911
Sales per store 2024 Q1 → 2025 Q4
₩2.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–148%
  • 14–1723%
  • 17–2158%
  • 21–2411%
Age
  • 10s3%
  • 20s74%
  • 30s17%
  • 40s4%
  • 50s2%
  • 60+0%
Weekday / weekend
  • Weekday57%
  • Weekend43%
Day of week
  • Mon8%
  • Tue16%
  • Wed8%
  • Thu11%
  • Fri15%
  • Sat20%
  • Sun23%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩30.3M11+22.2%₩2.8M1018%
2025Q3₩33.3M10+11.1%₩3.3M0020%
2025Q210+11.1%2120%
2025Q190.0%0122%
2024Q490.0%0033%
2024Q390.0%0033%
2024Q290.0%0033%
2024Q190.0%0033%
2023Q490.0%0033%
2023Q39-10.0%0033%
2023Q290.0%0033%
2023Q190.0%0033%
2022Q490.0%0133%
2022Q310+11.1%1030%
2022Q290.0%0033%
2022Q190.0%0033%
2021Q490033%
2021Q390033%
2021Q290033%
2021Q190033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.