SEOUL COMMERCIAL AREA

회기역 발달상권

동대문구휘경1동· Area 127,203 m² · Area code 3120065 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

네일숍 2025 Q4 · Seoul data

Estimated sales (quarter)₩9M▲ +13.0% YoY
Stores5±0.0% YoY
Sales per store₩1.8M▲ +13.0% YoY

Reading this area Estimated sales rose 13.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 13.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +156.1%
Stores▲ +25.0%
Sales per store▲ +104.8%
Market size
Estimated sales (quarter)
₩9M
vs 2024Q4
+13.0%
Estimated transactions
28
Per-store economics
Estimated sales per store
₩1.8M
vs a year ago
+13.0%
Per transaction
₩322K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.2M – ₩15M
20212022202320242025
₩3.5M₩9M
Stores4 – 5
20212022202320242025
45
Sales per store₩247K – ₩3M
20212022202320242025
₩881K₩1.8M
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +13.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3.5M₩9M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩696K₩1.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–144%
  • 14–1794%
  • 17–212%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s6%
  • 40s0%
  • 50s80%
  • 60+14%
Weekday / weekend
  • Weekday20%
  • Weekend80%
Day of week
  • Mon2%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri18%
  • Sat80%
  • Sun0%
Gender
  • Male14%
  • Female86%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩9M+13.0%50.0%₩1.8M+13.0%000%Growing
2025Q3₩2.9M+3.3%50.0%₩583K+3.3%000%Growing
2025Q2₩11.2M+1.4%50.0%₩2.2M+1.4%000%Mixed
2025Q1₩1.2M-64.4%50.0%₩247K-64.4%000%Mixed
2024Q4₩8M-42.5%50.0%₩1.6M-42.5%000%Mixed
2024Q3₩2.8M-81.2%50.0%₩564K-81.2%000%Mixed
2024Q2₩11.1M+42.0%50.0%₩2.2M+42.0%000%Growing
2024Q1₩3.5M-75.9%50.0%₩696K-75.9%000%Mixed
2023Q4₩13.9M+410.6%50.0%₩2.8M+410.6%000%Growing
2023Q3₩15M+23.5%5+25.0%₩3M-1.2%000%Mixed
2023Q2₩7.8M-20.9%5+25.0%₩1.6M-36.7%000%Possible crowding
2023Q1₩14.4M+90.0%5+25.0%₩2.9M+52.0%000%Growing
2022Q4₩2.7M-63.8%5+25.0%₩544K-71.0%210%Possible crowding
2022Q3₩12.2M+13.6%40.0%₩3M+13.6%000%Growing
2022Q2₩9.8M+38.2%40.0%₩2.5M+38.2%000%Growing
2022Q1₩7.6M+115.4%40.0%₩1.9M+115.4%000%Growing
2021Q4₩7.5M4₩1.9M000%
2021Q3₩10.7M4₩2.7M000%
2021Q2₩7.1M4₩1.8M000%
2021Q1₩3.5M4₩881K100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.