SEOUL COMMERCIAL AREA

회기역 발달상권

동대문구휘경1동· Area 127,203 m² · Area code 3120065 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩458.3M▼ -22.6% YoY
Stores2▼ -33.3% YoY
Sales per store₩229.2M▲ +16.1% YoY

Reading this area Estimated sales fell 22.6% from a year earlier and stores fell 33.3%. Sales per store are up 16.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -16.6%
Stores±0.0%
Sales per store▼ -16.6%
Market size
Estimated sales (quarter)
₩458.3M
vs 2024Q4
-22.6%
Estimated transactions
14,288
Per-store economics
Estimated sales per store
₩229.2M
vs a year ago
+16.1%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩458.3M – ₩1,003.1M
20212022202320242025
₩549.7M₩458.3M
Stores2 – 3
20212022202320242025
22
Sales per store₩162.1M – ₩501.6M
20212022202320242025
₩274.8M₩229.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share33% – 50%
20212022202320242025
50%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.6%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-33.3%
Franchise share
50% (1/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (33%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩512.2M₩458.3M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩256.1M₩229.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1439%
  • 14–1712%
  • 17–2149%
  • 21–240%
Age
  • 10s1%
  • 20s11%
  • 30s20%
  • 40s25%
  • 50s27%
  • 60+15%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon8%
  • Tue13%
  • Wed15%
  • Thu13%
  • Fri13%
  • Sat17%
  • Sun21%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩458.3M-22.6%2-33.3%₩229.2M+16.1%0150%Shrinking
2025Q3₩486.2M-8.0%30.0%₩162.1M-8.0%0033%Mixed
2025Q2₩592.3M+8.6%3+50.0%₩197.4M-27.6%0033%Competition inflow
2025Q1₩546.3M+6.7%3+50.0%₩182.1M-28.9%0033%Competition inflow
2024Q4₩592.3M+2.6%3+50.0%₩197.4M-31.6%0033%Possible crowding
2024Q3₩528.2M-10.7%3+50.0%₩176.1M-40.5%1033%Possible crowding
2024Q2₩545.2M-11.6%20.0%₩272.6M-11.6%0050%Mixed
2024Q1₩512.2M-15.7%20.0%₩256.1M-15.7%0050%Mixed
2023Q4₩577.3M-14.7%2-33.3%₩288.7M+28.0%0050%Shrinking
2023Q3₩591.7M-33.8%2-33.3%₩295.8M-0.8%0050%Shrinking
2023Q2₩616.4M-38.6%20.0%₩308.2M-38.6%0050%Mixed
2023Q1₩607.5M-22.1%20.0%₩303.7M-22.1%0150%Mixed
2022Q4₩676.8M-27.9%3+50.0%₩225.6M-51.9%0033%Possible crowding
2022Q3₩894.3M+32.7%3+50.0%₩298.1M-11.5%1033%Competition inflow
2022Q2₩1,003.1M+50.4%20.0%₩501.6M+50.4%0050%Growing
2022Q1₩779.4M+41.8%20.0%₩389.7M+41.8%0050%Growing
2021Q4₩938.9M2₩469.4M0050%
2021Q3₩673.9M2₩336.9M0050%
2021Q2₩667.2M2₩333.6M0050%
2021Q1₩549.7M2₩274.8M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.