SEOUL COMMERCIAL AREA

회기역 발달상권

동대문구휘경1동· Area 127,203 m² · Area code 3120065 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩471.4M▲ +2.9% YoY
Stores4▼ -20.0% YoY
Sales per store₩117.8M▲ +28.6% YoY

Reading this area Stores fell 20.0% from a year earlier while estimated sales held at +2.9%, so sales per store rose 28.6%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +113.1%
Stores▲ +33.3%
Sales per store▲ +59.8%
Market size
Estimated sales (quarter)
₩471.4M
vs 2024Q4
+2.9%
Estimated transactions
49,354
Per-store economics
Estimated sales per store
₩117.8M
vs a year ago
+28.6%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩221.2M – ₩471.4M
20212022202320242025
₩221.2M₩471.4M
Stores3 – 5
20212022202320242025
34
Sales per store₩67.2M – ₩117.8M
20212022202320242025
₩73.7M₩117.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.9%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (25%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩281.1M₩471.4M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩70.3M₩117.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1418%
  • 14–1724%
  • 17–2136%
  • 21–2414%
Age
  • 10s2%
  • 20s38%
  • 30s20%
  • 40s10%
  • 50s19%
  • 60+11%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon17%
  • Tue14%
  • Wed16%
  • Thu15%
  • Fri16%
  • Sat13%
  • Sun9%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩471.4M+2.9%4-20.0%₩117.8M+28.6%010%Possible recovery
2025Q3₩470.3M+0.8%50.0%₩94.1M+0.8%000%Mixed
2025Q2₩437M+1.6%50.0%₩87.4M+1.6%000%Mixed
2025Q1₩401.5M+42.8%5+25.0%₩80.3M+14.3%000%Growing
2024Q4₩458.2M+49.5%5+25.0%₩91.6M+19.6%000%Growing
2024Q3₩466.6M+59.1%5+25.0%₩93.3M+27.3%000%Growing
2024Q2₩429.9M+44.2%5+25.0%₩86M+15.4%100%Growing
2024Q1₩281.1M+1.0%40.0%₩70.3M+1.0%000%Mixed
2023Q4₩306.6M-1.1%40.0%₩76.6M-1.1%000%Mixed
2023Q3₩293.4M-1.5%40.0%₩73.3M-1.5%000%Mixed
2023Q2₩298M-1.6%40.0%₩74.5M-1.6%000%Mixed
2023Q1₩278.4M-20.6%40.0%₩69.6M-20.6%000%Mixed
2022Q4₩310M+10.4%40.0%₩77.5M+10.4%000%Growing
2022Q3₩297.9M+10.8%40.0%₩74.5M+10.8%000%Growing
2022Q2₩302.8M+13.7%4+33.3%₩75.7M-14.8%000%Competition inflow
2022Q1₩350.7M+58.6%4+33.3%₩87.7M+18.9%000%Growing
2021Q4₩280.7M4₩70.2M000%
2021Q3₩268.9M4₩67.2M100%
2021Q2₩266.4M3₩88.8M000%
2021Q1₩221.2M3₩73.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.